At a Glance
- Tasks: Lead digital media strategy and brand content for Air Wick, driving growth and engagement.
- Company: Join Vestacy, a dynamic company transforming houses into homes with trusted brands.
- Benefits: Enjoy career mobility, online learning, mental wellbeing support, and bonus incentives.
- Other info: Embrace a culture of equality and growth, where every voice matters.
- Why this job: Make a real impact in a vibrant community focused on innovation and brand growth.
- Qualifications: Experience in digital marketing, brand strategy, and consumer insights is preferred.
The predicted salary is between 50000 - 60000 € per year.
Vestacy is a standalone company with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
As a Digital Communications Manager, you’ll have the opportunity to drive the brand growth in your market by leading the brand content and digital media strategy for Air Wick in line with country commercial strategy as set by the Area.
Your responsibilities include:
- Championing Vestacy's mission.
- Managing the end-to-end experience of the brand on consumers.
- Finding the right audience at the right time and communicating the right message.
- Considering all digital media channels, paid, owned and earned, and ecommerce (Amazon, TikTok and eGrocery).
- Inspiring and driving performance-based activation and optimisation against value prop, content and creative to optimise conversion.
- Leading all aspects of digital media activation from strategic and annual planning, content strategy including but not limited to bVOD, OOH, Radio, YouTube, Meta, Search, Amazon, TikTok.
A working knowledge of social media management would be desirable.
The skills for success include:
- Consumer Insights
- Analytical skills
- Brand Strategy
- Category Strategy
- Presentation skills
- Drive Innovation
- New Product Development
- Storytelling
- Creativity
- Marketing optimization
- Digital Marketing
- Commercial acumen
- Collaboration
- FMCG/Consumer Health Experience
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Digital Communications Manager employer: Vestacy
At Vestacy, we pride ourselves on being an exceptional employer that empowers our colleagues to take ownership and drive innovation. With a vibrant work culture that values personal growth and collaboration, we offer extensive learning opportunities through our Marketing Academy, alongside competitive benefits that support your well-being and career progression. Join us in transforming houses into homes, where your contributions truly matter and every day brings the chance to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Communications Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your digital communications prowess and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching Vestacy and its brands. Understand their mission and values, and think about how your experience aligns with their goals. This will help you articulate why you're the perfect fit for the Digital Communications Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Vestacy family and contributing to something extraordinary.
We think you need these skills to ace Digital Communications Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about transforming houses into homes and how you can contribute to our mission at Vestacy.
Tailor Your Experience:Make sure to highlight your relevant skills and experiences that align with the Digital Communications Manager role. We love seeing how your background in digital media and brand strategy can help us grow Air Wick!
Be Authentic:Don’t be afraid to show your personality in your application. We value authenticity and want to get a sense of who you are beyond just your qualifications. Let us know what makes you unique!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to review your application and get you on the path to joining our amazing team!
How to prepare for a job interview at Vestacy
✨Know the Brand Inside Out
Before your interview, dive deep into Vestacy's mission and values. Familiarise yourself with their brands like Air Wick and Cillit Bang. Being able to discuss how your digital communications strategies can align with their purpose will show that you're genuinely interested and ready to contribute.
✨Showcase Your Digital Savvy
Prepare examples of your past work in digital media activation. Highlight specific campaigns you've led, focusing on metrics and outcomes. This will demonstrate your analytical skills and ability to drive performance-based activation, which is crucial for the role.
✨Emphasise Collaboration Skills
Since the role involves working closely with brand teams, be ready to discuss how you've successfully collaborated in the past. Share stories that illustrate your teamwork and communication skills, especially in cross-functional settings.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their approach to audience-first strategies or how they measure success across different digital channels. This shows your enthusiasm for the role and your strategic thinking.
