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- Tasks: Lead exciting brand marketing campaigns that make a real impact for families.
- Company: Join the dynamic team at Very, a leading digital retailer.
- Benefits: Enjoy flexible working, generous holiday, and a £1,000 benefits allowance.
- Why this job: Be part of a mission to help families get more out of life.
- Qualifications: Experience in fast-paced marketing and strong leadership skills required.
- Other info: Inclusive culture with excellent career growth opportunities.
The predicted salary is between 50000 - 65000 £ per year.
About us. We’re the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go. If you love making a difference, you’ll love making it sparkle for millions of Very customers.
About the role. Let’s make it sparkle. We are looking for a Brand Marketing Lead who will bring clarity, energy and consistency to our Social focussed brand activity. You’ll lead the planning, delivery and measurement of our always on category communications, helping to drive customer and commercial growth while strengthening Very’s position as a loved, first choice brand for families. You’ll work closely with internal teams and agency partners, bringing a strategic eye, collaborative spirit and the ability to make complex work feel simple, structured and effective.
What you’ll be doing:
- Leading the end to end development and delivery of our Social focussed always on activity, ensuring it aligns with our OKRs and shifts the drivers of consideration.
- Planning compelling category communications that support customer growth and brand strength.
- Building strong, productive relationships across internal teams and external agencies, acting as a reliable point of contact for smooth collaboration.
- Managing and developing two direct reports, supporting their growth and performance.
- Creating quarterly category and customer moment media briefs, reviewing plans and recommending the strongest approaches for senior sign off.
- Working with creative partners to maintain a clear and consistent creative approach that reflects platform best practice and core retail principles.
- Ensuring all creative output is channel appropriate, brand aligned and social first.
- Bringing a strategic lens to all activity, keeping teams focused on the brief and driving continuous improvement.
About you:
- Experience leading marketing activity in a fast paced, agile environment.
- Confident leadership skills with the ability to operate independently and influence senior stakeholders.
- Strong organisation and prioritisation skills with the ability to manage multiple workstreams.
- Excellent written and verbal communication skills with the ability to bring ideas to life.
- Ability to provide strategic direction and constructive critique that keeps work aligned to the brief.
- Understanding of retail fundamentals and how to apply them across digital channels.
- Experience developing and delivering social first campaigns.
- Strong understanding of media channels and their roles.
- High attention to detail and strong brand guardianship.
- Commercial awareness with a track record of delivering against KPIs.
- Experience in style or lifestyle categories such as Fashion, Home or Sport is a plus.
Some of our benefits:
- Flexible, hybrid working model
- Inclusive culture and environment
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
How to apply: Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next? Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely. You can expect a two-stage interview process for this position:
- 1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
- 2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.
As an inclusive employer please do let us know if you require any reasonable adjustments. If you’d like to know more about our interviews, you can find out here.
Diversity, inclusion and equal opportunities: We’re building a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via talentacquisition@theverygroup.com. We’ll be happy to support you. We’re proud to be a Disability Confident Committed Employer and have nine brilliant colleague networks - including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) - that are helping us make Very an even more inclusive place to work.
Brand Marketing Lead - Advertising in Liverpool employer: Very Group
Contact Detail:
Very Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Lead - Advertising in Liverpool
✨Tip Number 1
Get to know the company inside out! Research Very's values, mission, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in making a difference for their customers.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Brand Marketing Lead. Have examples ready that showcase your leadership skills and ability to drive results in a fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Very team!
We think you need these skills to ace Brand Marketing Lead - Advertising in Liverpool
Some tips for your application 🫡
Show Your Sparkle: When you’re writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to express your passion for brand marketing and how you can make a difference at Very.
Tailor Your CV: Make sure your CV is tailored to the role of Brand Marketing Lead. Highlight your experience in leading social-first campaigns and any relevant achievements that align with our goals. We love seeing how your skills match what we’re looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate strong communication skills, so show us you can bring ideas to life without waffling on!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the info you need about the position there!
How to prepare for a job interview at Very Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Very's brand values and mission. Understand how they help families get more out of life and think about how your experience aligns with this purpose. This will not only show your enthusiasm but also help you articulate how you can contribute to their goals.
✨Prepare for Strategic Discussions
Given the role's focus on strategic planning and execution, be ready to discuss your past experiences in leading marketing activities. Think of specific examples where you've successfully driven customer growth or strengthened a brand's position, especially in social-first campaigns.
✨Showcase Your Leadership Style
As a Brand Marketing Lead, you'll be managing direct reports. Be prepared to share your leadership philosophy and how you've supported team growth in the past. Highlight any experiences where you've influenced senior stakeholders or collaborated effectively with internal teams and agencies.
✨Ask Insightful Questions
During the informal video call, use the opportunity to ask questions that reflect your understanding of the role and the company. Inquire about their current marketing strategies or how they measure success in their campaigns. This shows your genuine interest and helps you gauge if it's the right fit for you.