At a Glance
- Tasks: Lead innovative digital marketing campaigns and analyse their success.
- Company: Join a forward-thinking company that values creativity and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic work environment with potential for career advancement.
- Why this job: Make a real impact in the digital marketing landscape and shape brand strategies.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 49500 - 60500 £ per year.
Senior Digital Marketing Managers oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape, developing marketing plans related to different digital media, ensuring implementation, monitoring campaign results, evaluating effectiveness, and implementing improvements based on evaluation.
Responsibilities
- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
- Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation, and data and analytics to support future business growth.
- Work alongside Senior Stakeholders, Digital Team, and business unit marketing leaders to establish a best-of-breed approach to the use of marketing technology.
- Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts.
- Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
- Develop and lead the implementation of the longer-term data and analytics capability, in consultation with relevant marketing and business leaders.
- Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead the overall approach to use of digital marketing agencies.
Qualifications
Senior Digital Marketing Managers are in charge of planning and managing digital marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analysing metrics, and identifying trends. They typically have experience in digital platforms and social media.
Skills Required
- Digital Marketing
- Customer Relationship Management
- Marketing Strategy
- Team Leadership
Salary Information
United States Senior Digital Marketing Manager salaries in the United States range from $44,000 to $132,000 (USD). Salaries will vary depending on location and company size.
United Kingdom Senior Digital Marketing Manager salaries in the United Kingdom range from £46,000 to £83,000 (GBP). Salaries will vary depending on location and company size.
Australia Senior Digital Marketing Manager salaries in Australia range from $100,000 to $198,000 (AUD). Salaries will vary depending on location and company size.
How To Hire a Senior Digital Marketing Manager employer: Vervoe LLC
Vervoe LLC is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the marketing field. With a strong emphasis on employee growth and development, team members are encouraged to expand their skills and take on new challenges, all while enjoying competitive compensation and benefits. Located in the vibrant UK market, Vervoe offers unique opportunities to lead global strategies and drive meaningful change within the organisation.
