At a Glance
- Tasks: Lead revenue growth and develop scalable sales strategies for Captify's innovative solutions.
- Company: Join a dynamic team at Captify, part of Verve Group, focused on digital advertising.
- Benefits: Enjoy a Bupa HealthCare Plan, pension contributions, personalised benefits, and generous vacation days.
- Other info: Collaborate with top agencies and brands, driving innovation in programmatic media.
- Why this job: Make a real impact in the fast-paced ad tech industry while leading a high-performing team.
- Qualifications: 10+ years in digital advertising with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a strategic and results-driven Head of Sales to lead revenue growth for Captify (part of Verve Group), reporting directly to the President, UK & International. This proven leader will be responsible for developing and executing a scalable sales strategy, focusing on expanding agency and brand partnerships and achieving revenue targets across Captify's media, data, and measurement solutions. The role requires a natural leader to scale a high-performing, data-driven sales organisation, fostering a positive culture and driving continuous improvement. As a key collaborator, this individual will influence stakeholder groups both internally (Customer Success, Insights, Marketing & Product) and externally (Agencies, Brands & Media partners). The ideal candidate brings deep experience in digital advertising, programmatic media, CTV and data-driven selling.
What You’ll Do
- External Focus: Revenue, Market, and Client Management
- Achieve Captify UK revenue targets across Verve for advertiser solutions, whether media, data and/or measurement services, with a focus on driving high-margin growth including in emerging areas like CTV.
- Develop and execute scalable sales strategies and identify new market opportunities, verticals, and strategic partnerships.
- Manage senior-level relationships across agency holding companies and brands to secure long-term commercial deals.
- Lead complex pitches and RFP/RFI responses, showcasing unique value propositions in CTV and programmatic solutions.
- Represent Captify as a thought leader at industry events and strategic workshops.
- Maintain expert knowledge of the ad tech ecosystem, competitor activity, and emerging technologies like AI and retail media.
- Internal Focus: Team Leadership, Operations, and Cross-Functional Strategy
- Recruit, mentor, and develop a high-performing sales organisation, fostering a consultative, data-driven sales culture, and providing direct management and clear progression plans for Sales Leaders.
- Manage budgets, run expenses for the UK Sales Team, set targets, and lead bi-annual sales planning, forecasting, territory strategy, and pipeline management to accurately forecast revenue and drive team overachievement.
- Drive thought leadership and strategic alignment by collaborating with internal stakeholders (Product, Marketing, Customer Success, Trading, Product marketing etc.).
- Use market intelligence and customer feedback to influence the product roadmap, ensure best-in-market servicing, and align the go-to-market strategy with evolving ad tech trends.
- Support the onboarding and growth of strategic accounts.
- Handle multiple priorities in a fast-paced environment.
What We Need
- 10+ years of experience in digital advertising, media sales, or ad tech.
- 5+ years in senior sales leadership roles.
- Proven track record exceeding revenue targets in ad tech or programmatic environments.
- Strong relationships with agencies, advertisers, and platform partners.
- Deep understanding of DSPs, SSPs, ad exchanges, data platforms, and measurement tools.
- Specific expertise in CTV/OTT advertising, including programmatic execution, measurement methodologies (e.g., household attribution/pixel-based tracking), and market challenges.
- Proficiency with CRM and sales tools such as Salesforce.
- Excellent leadership, communication, forecasting, and negotiation skills.
Key Performance Indicators (KPIs)
- Profitable revenue growth.
- New business acquisition.
- Agency and advertiser retention.
- Pipeline coverage and forecast accuracy.
- Programmatic spend growth.
- Average deal size.
- Sales cycle efficiency.
- Team quota attainment.
- Strategic partnership.
What We Offer
- Stay healthy with our Bupa HealthCare Plan with easy access to medical care.
- Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings.
- Pick what matters most to you in our Personalized Benefits Platform, with a budget of £50/month.
- Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays.
- Boost your professional knowledge with our annual training budget & internal webinars.
Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Head of Sales employer: Verve
Captify, part of Verve Group, is an exceptional employer that prioritises employee well-being and professional growth. With a strong focus on fostering a positive, data-driven sales culture, employees benefit from comprehensive health care, a generous pension scheme, and personalised benefits tailored to individual needs. Located in a dynamic industry, Captify offers unique opportunities for leadership and innovation in digital advertising, making it an ideal place for ambitious professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales at Verve, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Verve. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Verve:When writing your cover letter, make sure to tailor your message specifically for Verve. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Verve
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Verve that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Verve that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Verve’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
