Head of Sales

We are seeking a strategic and results-driven Head of Sales to lead revenue growth for Captify (part of Verve Group), reporting directly to the President, UK & International. This proven leader will be responsible for developing and executing a scalable sales strategy, focusing on expanding agency and brand partnerships and achieving revenue targets across Captify's media, data, and measurement solutions. The role requires a natural leader to scale a high-performing, data-driven sales organisation, fostering a positive culture and driving continuous improvement. As a key collaborator, this individual will influence stakeholder groups both internally (Customer Success, Insights, Marketing & Product) and externally (Agencies, Brands & Media partners). The ideal candidate brings deep experience in digital advertising, programmatic media, CTV and data-driven selling.

What You’ll Do

• External Focus: Revenue, Market, and Client Management
  • Achieve Captify UK revenue targets across Verve for advertiser solutions, whether media, data and/or measurement services, with a focus on driving high-margin growth including in emerging areas like CTV.
  • Develop and execute scalable sales strategies and identify new market opportunities, verticals, and strategic partnerships.
  • Manage senior-level relationships across agency holding companies and brands to secure long-term commercial deals.
  • Lead complex pitches and RFP/RFI responses, showcasing unique value propositions in CTV and programmatic solutions.
  • Represent Captify as a thought leader at industry events and strategic workshops.
  • Maintain expert knowledge of the ad tech ecosystem, competitor activity, and emerging technologies like AI and retail media.
• Internal Focus: Team Leadership, Operations, and Cross-Functional Strategy
  • Recruit, mentor, and develop a high-performing sales organisation, fostering a consultative, data-driven sales culture, and providing direct management and clear progression plans for Sales Leaders.
  • Manage budgets, run expenses for the UK Sales Team, set targets, and lead bi-annual sales planning, forecasting, territory strategy, and pipeline management to accurately forecast revenue and drive team overachievement.
  • Drive thought leadership and strategic alignment by collaborating with internal stakeholders (Product, Marketing, Customer Success, Trading, Product marketing etc.).
  • Use market intelligence and customer feedback to influence the product roadmap, ensure best-in-market servicing, and align the go-to-market strategy with evolving ad tech trends.
  • Support the onboarding and growth of strategic accounts.
  • Handle multiple priorities in a fast-paced environment.

What We Need

• 10+ years of experience in digital advertising, media sales, or ad tech.
• 5+ years in senior sales leadership roles.
• Proven track record exceeding revenue targets in ad tech or programmatic environments.
• Strong relationships with agencies, advertisers, and platform partners.
• Deep understanding of DSPs, SSPs, ad exchanges, data platforms, and measurement tools.
• Specific expertise in CTV/OTT advertising, including programmatic execution, measurement methodologies (e.g., household attribution/pixel-based tracking), and market challenges.
• Proficiency with CRM and sales tools such as Salesforce.
• Excellent leadership, communication, forecasting, and negotiation skills.

Key Performance Indicators (KPIs)

• Profitable revenue growth.
• New business acquisition.
• Agency and advertiser retention.
• Pipeline coverage and forecast accuracy.
• Programmatic spend growth.
• Average deal size.
• Sales cycle efficiency.
• Team quota attainment.
• Strategic partnership.

What We Offer

• Stay healthy with our Bupa HealthCare Plan with easy access to medical care.
• Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings.
• Pick what matters most to you in our Personalized Benefits Platform, with a budget of £50/month.
• Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays.
• Boost your professional knowledge with our annual training budget & internal webinars.

Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.