At a Glance
- Tasks: Lead strategic partnerships with major demand platforms and drive revenue growth.
- Company: Join Verve, a leader in privacy-first advertising solutions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to represent Verve at industry events.
- Why this job: Be at the forefront of programmatic advertising and make a real impact.
- Qualifications: 5+ years in digital advertising with expertise in DSP relationships.
The predicted salary is between 36000 - 60000 £ per year.
About Verve
Verve is building a more efficient, privacy-first advertising ecosystem. By integrating premium data, supply, and demand across screens and environments, Verve enables advertisers and publishers to transact with greater transparency, performance, and scale. Verve’s ecosystem includes leading SSPs — Smaato, PubNative, and LKQD — delivering omnichannel reach across Mobile, Desktop, CTV, and DOOH. With 30 global offices and a rapidly growing demand marketplace, Verve is trusted by 90 of the top 100 U.S. advertisers, 4,000+ publishers worldwide, and the industry’s leading demand-side platforms.
The Role
Verve is seeking a Manager, Strategic Demand Partnerships to lead commercial relationships with key demand platforms across EMEA, with a primary focus on London and key European markets. This role sits at the center of Verve’s programmatic marketplace, owning strategic partnerships with major DSPs and trading platforms such as The Trade Desk, DV360, Amazon, and other emerging demand sources. This is a hybrid commercial role, combining strategic account ownership, partnership growth, and business development. You will be responsible for driving revenue growth, identifying expansion opportunities, and ensuring Verve remains a prioritized supply partner within the programmatic ecosystem. You will serve as the external commercial owner of the partnership, deeply understanding your partners’ business priorities, trading behavior, and growth opportunities. Internally, you will collaborate closely with Technical Account Managers, product, and operations teams to ensure seamless execution and marketplace performance.
What You Will Do
- Own Strategic Demand Partnerships
- Lead Verve’s commercial relationships with major DSPs and programmatic platforms across EMEA.
- Act as the primary strategic contact for partner leadership, trading teams, and marketplace stakeholders.
- Develop deep expertise in partner strategy, buying patterns, and platform priorities.
- Drive Revenue Growth & Commercial Expansion
- Identify and execute growth opportunities across PMP deals, SPO initiatives, and marketplace optimization.
- Partner with internal teams to unlock incremental demand across Mobile, CTV, Desktop, and emerging formats.
- Jointly own revenue targets and growth KPIs across assigned demand partners.
- Lead Strategic Partner Development
- Build and execute joint business plans with key DSP partners.
- Identify and pursue new integration pathways, seat activations, and commercial initiatives.
- Develop senior-level relationships that elevate Verve’s strategic importance within partner organizations.
- Partner Cross-Functionally to Deliver Results
- Work closely with Technical Account Managers to align internal execution with partner priorities.
- Collaborate with Product, Yield, Marketing, and Operations teams to bring partner feedback and opportunities into Verve’s roadmap.
- Ensure strong internal coordination to maximize marketplace performance.
- Represent Verve in the Market
- Lead business reviews, strategic planning sessions, and executive-level discussions with partners.
- Represent Verve at key industry events and within the programmatic ecosystem across London and Europe.
What You Will Bring
- 5+ years of experience in digital advertising, with strong expertise in programmatic infrastructure and DSP relationships.
- Proven track record of managing and growing strategic demand partnerships or platform relationships.
- Deep understanding of the SSP ↔ DSP ecosystem, including RTB mechanics, deal structures, and supply path optimization.
- Strong commercial instincts with the ability to identify growth opportunities and execute against revenue goals.
- Experience working cross-functionally with technical, operational, and product teams.
- Excellent communication, negotiation, and executive presentation skills.
- Existing relationships within the DSP, agency trading desk, or programmatic platform ecosystem strongly preferred.
Demand Partnerships Manager employer: Verve Group
Verve is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth and development within the fast-paced digital advertising landscape. With a strong focus on collaboration and innovation, employees benefit from hybrid working arrangements and the opportunity to engage with leading industry partners in London and across Europe, making it an ideal environment for those seeking meaningful and rewarding careers in programmatic advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Partnerships Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Verve Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Verve Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Verve Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Verve Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Partnerships Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Verve Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Verve Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Verve Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Verve Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Verve Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Verve Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
