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For Companies At a Glance
- Tasks: Analyse customer performance and optimise programmatic advertising strategies for top publishers.
- Company: Join Verve, a leader in privacy-first advertising with a global presence.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a real impact in the adtech space while working with cutting-edge data analytics.
- Qualifications: 3+ years in analytics, strong SQL skills, and a knack for data visualisation.
The predicted salary is between 50000 - 65000 £ per year.
About Verve
Verve is building a more efficient, privacy-first advertising ecosystem. By integrating premium data, supply, and demand across screens and environments, Verve enables advertisers and publishers to transact with greater transparency, performance, and scale. Verve’s ecosystem includes leading SSPs — Smaato, PubNative, and LKQD, delivering omnichannel reach across Mobile, Desktop, CTV, and DOOH. With 30 global offices and a rapidly growing demand marketplace, Verve is trusted by 90 of the top 100 U.S. advertisers, 4,000+ publishers worldwide, and the industry’s leading demand-side platforms.
Role Overview
The Customer Analytics Manager focuses on the health, performance, and efficiency of specific programmatic publishers and DSPs within Verve’s ecosystem. In this role, you will partner closely with Marketplace, Business Development, and Account Management teams to identify trends, uncover optimization opportunities, and drive stronger performance outcomes for our partners. This is a highly analytical and cross-functional role, requiring a strong understanding of programmatic advertising dynamics and the ability to translate complex data into actionable insights.
Key Responsibilities
- Customer Performance Monitoring
- Monitor the health and performance of assigned publishers and DSPs, providing actionable insights to account teams
- Track key programmatic KPIs such as bid rate, win rate, eCPM, and overall revenue trends
- Identify performance anomalies and proactively investigate root causes
- Cross-Functional Reporting
- Develop and maintain dashboards to visualize customer performance trends and opportunities
- Deliver ad-hoc analyses and data extracts to support Business Development and Account Management teams in client-facing conversations
- Ensure consistency, accuracy, and usability of reporting across stakeholders
- Yield Support & Margin Maintenance
- Analyze publisher and DSP combinations to ensure performance targets are met across business units
- Identify segments where auction dynamics, pricing, or configurations may be impacting competitiveness or profitability
- Measure and communicate the impact of optimizations, including floor price adjustments and targeting strategies
Technical Requirements
- SQL Proficiency: Strong experience querying large-scale data warehouses such as BigQuery or Snowflake
- Data Visualization: Experience building dashboards and reports in tools such as Looker or Tableau
- AdTech Foundations: Solid understanding of the programmatic ecosystem, including OpenRTB, header bidding, and auction dynamics
- Analytical Mindset: Ability to troubleshoot data discrepancies, identify root causes, and clearly communicate findings to non-technical stakeholders
Preferred Qualifications
- 3+ years of experience in an analytics role within an SSP, DSP, agency, or ad network
- 1+ years of experience in a client-facing or stakeholder-facing role
- Experience leveraging AI tools such as Gemini, NotebookLM, Claude, or ChatGPT to improve workflows and efficiency
- Familiarity with Python and notebook environments (e.g., Jupyter, Colab) is a plus
Success Metrics
- Improved performance and efficiency across assigned publishers and DSPs
- Increased adoption and impact of dashboards and reporting outputs
- Faster identification and resolution of performance issues
- Measurable contribution to revenue growth and margin optimization
Customer Analytics Manager - Adtech employer: Verve Group
Contact Detail:
Verve Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Analytics Manager - Adtech
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your analytical prowess and experience in programmatic advertising. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics and trends in the adtech space. Be ready to discuss how you've used data to drive performance improvements in past roles. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Customer Analytics Manager - Adtech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Analytics Manager. Highlight your experience with programmatic advertising and any relevant analytics tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the adtech industry and how you can contribute to Verve's mission. Be specific about your achievements and how they relate to the role.
Show Off Your Analytical Skills: Since this role is all about data, make sure to showcase your analytical mindset. Include examples of how you've used data to drive performance improvements in previous roles. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Verve Group
✨Know Your Numbers
Make sure you brush up on key programmatic KPIs like bid rate, win rate, and eCPM. Being able to discuss these metrics confidently will show that you understand the performance landscape and can contribute valuable insights.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions or improvements. Whether it's through SQL queries or data visualisation tools like Looker or Tableau, demonstrating your analytical mindset will set you apart.
✨Understand the Ecosystem
Familiarise yourself with the programmatic advertising ecosystem, including concepts like OpenRTB and header bidding. This knowledge will help you engage in meaningful conversations about how to optimise performance for publishers and DSPs.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with Marketplace, Business Development, and Account Management teams, think of examples where you've successfully collaborated across departments. Highlighting your teamwork skills will show you're a great fit for their culture.