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- Tasks: Manage and optimise PPC campaigns on Google and Bing to drive traffic and leads.
- Company: Join a dynamic team focused on online marketing success in the automotive sector.
- Benefits: Enjoy hybrid working, 25 days holiday, and perks like share schemes and training opportunities.
- Why this job: Be part of a pivotal role that directly impacts our marketing success and personal growth.
- Qualifications: 3-5 years of PPC experience, strong analytical skills, and proficiency in Google Ads and Excel.
- Other info: Opportunity for career progression and ongoing training in a supportive environment.
The predicted salary is between 30000 - 42000 £ per year.
Job Title: PPC Manager
As a PPC Manager, you will be responsible for managing, monitoring, and optimizing our PPC campaigns across Google and Bing. You will work closely with the marketing team to develop and execute strategies that drive traffic, generate leads, and maximize ROI for our business units. This is a pivotal role where you will contribute directly to our online marketing success.
Responsibilities:
- Develop, manage, and optimize PPC campaigns across Google and Bing ads.
- Conduct keyword research, audience targeting, and ad copy creation to ensure effective campaigns.
- Monitor campaign performance and deliver actionable insights to improve CTR, conversion rates, and ROI.
- Manage budgets effectively, ensuring efficient allocation of advertising spend.
- Collaborate with the marketing team to align PPC strategies with overall business goals and marketing initiatives.
- Perform A/B testing on ad creatives and landing pages to enhance performance.
- Stay updated with the latest search trends and updates in PPC and digital advertising.
- Generate detailed performance reports and present findings to stakeholders.
- Identify opportunities to expand online presence for dealership groups while maintaining efficiency.
- Work with the SEO team to share learnings and develop cross-channel best practices to improve overall search performance.
Requirements:
- 3-5 years of hands-on experience managing PPC campaigns, preferably in automotive or retail industries, including shopping campaigns.
- Proficiency in Google Ads, Bing Ads, SA360, and related platforms such as GA4, Google Tag Manager, and Google Merchant Center.
- Experience managing large budgets and optimizing spend to meet business objectives.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Proficiency in Excel (pivot tables, VLOOKUPs) and reporting platforms like Looker Studio.
- Experience in A/B testing and performance optimization.
- Knowledge of automotive inventory advertising tools (e.g., VDP pages) is a plus.
- Understanding of other digital marketing channels such as SEO, display, and paid social.
Compensation and Benefits:
We offer a competitive salary of up to £37,500, with hybrid working from our office in Gateshead. Our benefits include 25 days holiday plus bank holidays, access to an online rewards platform, colleague purchase schemes, preferential service rates, share schemes, pension, and enhanced maternity leave. We are committed to your personal development through ongoing training and career progression opportunities.
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PPC Manager employer: Vertu Motors
Contact Detail:
Vertu Motors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially within the automotive sector. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the PPC and digital marketing space. Attend industry events or join online forums where you can share insights and learn from others. This could lead to valuable connections that might help you land the job.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share your strategies, the challenges you faced, and how you optimised performance. This will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Demonstrate your proficiency with tools like Google Ads and GA4 by discussing any certifications or courses you've completed. Highlighting your technical skills will set you apart from other candidates and show that you're serious about the role.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns, especially in the automotive or retail industries. Include specific metrics that demonstrate your success in managing budgets and optimising spend.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities of the PPC Manager role. Mention your proficiency in tools like Google Ads and Bing Ads, and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Emphasise your analytical abilities in both your CV and cover letter. Discuss how you interpret data to make informed decisions and improve campaign performance, as this is crucial for the role.
Highlight Collaboration Experience: Since the role involves working closely with the marketing team, mention any previous experiences where you collaborated with others to achieve business goals. This will show your ability to work effectively in a team environment.
How to prepare for a job interview at Vertu Motors
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with PPC campaigns. Highlight specific examples from your previous roles, especially in the automotive or retail industries, and demonstrate how you managed budgets and optimised spend to achieve business objectives.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come equipped with examples of how you've interpreted data to make data-driven decisions. Discuss any tools you've used, like Google Analytics or Excel, to analyse campaign performance and improve ROI.
✨Prepare for A/B Testing Discussions
As A/B testing is a key responsibility, be ready to talk about your experience with it. Share specific instances where you tested ad creatives or landing pages, what the outcomes were, and how those insights contributed to campaign success.
✨Align with Marketing Goals
Understand the company's overall marketing strategies and be prepared to discuss how your PPC strategies can align with these goals. Show that you can collaborate effectively with the marketing team to drive traffic and generate leads.
