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- Tasks: Join us as a PPC Executive, managing and optimising paid search campaigns daily.
- Company: Vertu Motors plc is a leading motor retailer focused on colleague development and growth.
- Benefits: Enjoy 25 days holiday, discounts, a pension scheme, and ongoing training opportunities.
- Why this job: This role offers hands-on experience in a fast-paced environment with career progression potential.
- Qualifications: 1-3 years of PPC campaign management experience, analytical skills, and proficiency in Google Ads.
- Other info: Regular travel to our Head Office in Gateshead is expected.
The predicted salary is between 21600 - 42000 £ per year.
Looking to take the next step in your career? We are looking for a hard-working, analytical and self-motivated person to join our team as a PPC Executive. We are able to offer a competitive basic salary of up to £30,000 depending on experience, with regular travel to our Head Office based in Gateshead expected.
About the Role
As a PPC Executive, you will support the execution, optimisation and performance tracking of paid search campaigns. You will work closely with the PPC manager and report directly to the Senior PPC manager. This role is ideal for someone with 1-3 years hands-on experience managing PPC campaigns, who is pro-active and enjoys working in a fast-paced environment.
Key responsibilities include:
- Support the planning and implementation of paid search campaigns (across Google ads and Microsoft ads) that align with business objectives.
- Monitoring and managing daily campaign budgets, keyword bids, ad placements and targeting strategies to maximise conversion rate.
- Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.
- Generating regular performance reports and providing actionable insights to maximise opportunities to improve conversion from enquiry to sale.
- Writing compelling ad copy and coordinating with the studio and content teams on assets.
- Assisting with A/B testing of ad formats, audiences and landing pages.
- Staying up to date with platform updates and PPC best practices.
- Keeping up to date with market trends within the motor industry to anticipate future trends to adapt to change.
Skills
- 1-3 years hands-on experience managing campaigns in Google ads & Bing ads. Ideally has experience using SA360.
- Proficiency in related platforms GA4, Google Merchant Centre.
- Looker Studio experience to create dashboards and reports that enable efficient reporting and data analysis.
- Experience in handling large budgets and optimising spend to achieve business goals.
- Ability to gather performance data and insights and prepare a report on them in a useful actionable format.
- Strong analytical skills with experience in using Excel for reporting and analysis (e.g. pivot tables and VLOOKUPs). Ideally has experience with reporting platforms such as Looker studio.
- High attention to detail and ability to manage multiple campaigns simultaneously.
- Experience in A/B testing and data-driven optimisations.
- Good understanding of other digital marketing channels (SEO, display and paid social).
What you can expect
Vertu Motors plc is proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to ongoing training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
- 25 days holiday rising with length of service plus bank holidays.
- Access to our online rewards platform giving you cash back and discounts for multiple retailers.
- Colleague Purchase Scheme.
- Preferential Service Rates.
- Share Incentive Scheme.
- Pension.
- Enhanced Maternity.
PPC Executive in Manchester employer: Vertu Motors
Contact Detail:
Vertu Motors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Microsoft Ads. This knowledge will not only help you during interviews but also demonstrate your proactive approach to staying updated in a fast-paced environment.
✨Tip Number 2
Network with professionals in the PPC field, particularly those who work in the motor industry. Attend relevant events or join online forums where you can share insights and learn from others' experiences, which could give you an edge when discussing industry-specific trends.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised PPC campaigns in the past. Be ready to explain your thought process behind budget management, keyword selection, and A/B testing, as this will showcase your analytical skills and hands-on experience.
✨Tip Number 4
Demonstrate your ability to generate actionable insights from data. Bring along examples of reports you've created in the past, especially if they include visual elements like dashboards, as this will highlight your proficiency in tools like Looker Studio and Excel.
We think you need these skills to ace PPC Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in managing PPC campaigns, particularly with Google Ads and Bing Ads. Use specific metrics to demonstrate your success, such as conversion rates or budget management.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your hands-on experience with PPC campaigns and how you can contribute to their objectives. Be sure to include examples of your analytical skills and any successful campaigns you've managed.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, consider including a section in your application that outlines your experience with data analysis tools like GA4 and Looker Studio. Highlight any specific projects where you used these tools to drive performance improvements.
Research the Company: Familiarise yourself with Vertu Motors plc and their position in the motor industry. Understanding their business objectives and recent developments will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at Vertu Motors
✨Showcase Your PPC Experience
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads. Highlight specific campaigns you've managed, the budgets you've handled, and the results you've achieved. This will demonstrate your capability and confidence in managing PPC campaigns.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to talk about how you've used data to optimise campaigns. Share examples of how you've identified trends or issues in campaign performance and the actionable insights you provided to improve conversion rates.
✨Familiarise Yourself with A/B Testing
As A/B testing is a key responsibility, be sure to discuss any relevant experience you have. Explain how you've tested different ad formats, audiences, or landing pages, and what the outcomes were. This shows your ability to make data-driven decisions.
✨Stay Updated on Industry Trends
Research current trends in the motor industry and PPC best practices. Being knowledgeable about recent developments will not only impress your interviewers but also show that you're proactive and committed to staying ahead in your field.
