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- Tasks: Join us as a PPC Executive to manage and optimise paid search campaigns.
- Company: Vertu Motors plc is a leading motor retailer focused on colleague development.
- Benefits: Enjoy hybrid working, 25 days holiday, discounts, and ongoing training opportunities.
- Why this job: Be part of a dynamic team, enhance your skills, and make a real impact in digital marketing.
- Qualifications: 1-3 years experience in PPC management, strong analytical skills, and proficiency in Google Ads.
- Other info: Opportunity for career progression and a supportive work culture.
The predicted salary is between 24000 - 36000 £ per year.
Looking to take the next step in your career? We are looking for a hard-working, analytical and self-motivated person to join our team as a PPC Executive. We are able to offer a competitive basic salary of up to £30,000 depending on experience, along with hybrid working from the heart of our marketing office, based in Gateshead.
About the Role
As a PPC Executive, you will support the execution, optimisation and performance tracking of paid search campaigns. You will work closely with the PPC manager and report directly to the Senior PPC manager. This role is ideal for someone with 1-3 years hands-on experience managing PPC campaigns, who is pro-active and enjoys working in a fast-paced environment.
Key responsibilities include:
- Support the planning and implementation of paid search campaigns (across Google ads and Microsoft ads) that align with business objectives.
- Monitoring and managing daily campaign budgets, keyword bids, ad placements and targeting strategies to maximise conversion rate.
- Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.
- Generating regular performance reports and providing actionable insights to maximise opportunities to improve conversion from enquiry to sale.
- Writing compelling ad copy and coordinating with the studio and content teams on assets.
- Assisting with A/B testing of ad formats, audiences and landing pages.
- Staying up to date with platform updates and PPC best practices.
- Keeping up to date with market trends within the motor industry to anticipate future trends to adapt to change.
Skills
- 1-3 years hands-on experience managing campaigns in Google ads & Bing ads. Ideally has experience using SA360.
- Proficiency in related platforms GA4, Google Merchant Centre.
- Looker Studio experience to create dashboards and reports that enable efficient reporting and data analysis.
- Experience in handling large budgets and optimising spend to achieve business goals.
- Ability to gather performance data and insights and prepare a report on them in a useful actionable format.
- Strong analytical skills with experience in using Excel for reporting and analysis (e.g. pivot tables and VLOOKUPs). Ideally has experience with reporting platforms such as Looker studio.
- High attention to detail and ability to manage multiple campaigns simultaneously.
- Experience in A/B testing and data-driven optimisations.
- Good understanding of other digital marketing channels (SEO, display and paid social).
What you can expect
Vertu Motors plc is proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
- 25 days holiday rising with length of service plus bank holidays.
- Access to our online rewards platform giving you cash back and discounts for multiple retailers.
- Colleague Purchase Scheme.
- Preferential Service Rates.
- Share Incentive Scheme.
- Pension.
- Enhanced Maternity.
Contact Detail:
Vertu Motors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Gateshead
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially within the motor industry. This knowledge will not only help you during interviews but also demonstrate your proactive approach to staying updated.
✨Tip Number 2
Network with professionals in the PPC field, particularly those who work in similar roles or industries. Engaging with them on platforms like LinkedIn can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio showcasing your previous PPC campaigns, including performance metrics and insights. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 4
Prepare for the interview by practising common PPC-related questions and scenarios. Being able to discuss your experience with Google Ads, Bing Ads, and data analysis confidently will show your expertise and readiness for the role.
We think you need these skills to ace PPC Executive in Gateshead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in managing PPC campaigns, particularly with Google Ads and Bing Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your analytical skills and how they align with the responsibilities of the PPC Executive position. Be sure to include examples of past successes in PPC management.
Showcase Your Skills: Highlight your proficiency in tools like GA4, Google Merchant Centre, and Looker Studio. If you have experience with A/B testing and data analysis, make sure to mention it as these are key skills for the role.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a PPC Executive.
How to prepare for a job interview at Vertu Motors
✨Know Your PPC Basics
Make sure you brush up on your knowledge of PPC fundamentals, especially Google Ads and Bing Ads. Be prepared to discuss your hands-on experience managing campaigns and how you've optimised them for better performance.
✨Showcase Analytical Skills
Since the role requires strong analytical skills, be ready to share examples of how you've used data to drive decisions. Discuss any experience you have with tools like GA4 or Looker Studio, and how you've created reports that led to actionable insights.
✨Prepare for A/B Testing Questions
A/B testing is a key part of the role, so think of specific instances where you've conducted tests on ad formats or landing pages. Be ready to explain your process and what you learned from those tests.
✨Stay Updated on Industry Trends
Demonstrate your passion for the motor industry by discussing recent trends or changes you've noticed. This shows that you're proactive and can adapt to the fast-paced environment the company operates in.
