At a Glance
- Tasks: Lead innovative marketing strategies for New Cars, Vans, Motorcycles, and Motability.
- Company: Join Vertu, a top UK automotive retailer with a focus on growth and customer experience.
- Benefits: Enjoy 25 days holiday, discounts, pension, and enhanced parental leave.
- Other info: Opportunity for personal development and career progression in a dynamic environment.
- Why this job: Shape the future of automotive marketing and drive real sales impact.
- Qualifications: Director-level marketing experience with strong commercial acumen required.
The predicted salary is between 51750 - 63250 £ per year.
Director of Retail Marketing Shape the future of automotive retail marketing at Vertu At Vertu, we're one of the UK's leading automotive retailers, representing some of the world's best-known vehicle brands across a nationwide dealership network.
Driven by growth, innovation and delivering outstanding customer experiences, we're looking for an exceptional marketing leader to help shape our future success.
Reporting directly to the Chief Marketing Officer, this is a high-impact leadership role responsible for driving demand, sales performance and marketing effectiveness across our New Car, Van, Motorcycle and Motability businesses.
As the senior marketing partner to Operational Directors, Franchise Partners and manufacturer networks, you'll lead the strategy, investment and delivery of marketing activity that directly influences commercial performance.
From national campaigns and vehicle launches to media investment and customer retention, you'll ensure marketing delivers measurable results while maintaining brand and OEM compliance.
What you'll be doing New Category Marketing
Lead the marketing strategy for New Cars, Vans, Motorcycles and Motability, ensuring activity generates the volume and quality of opportunities needed to achieve business targets and cost-per-sale objectives.
You'll also oversee major group-wide new vehicle events and identify opportunities to improve customer retention.
Retail Sales Marketing
Act as the senior marketing partner to Operational Directors and franchise teams, leading marketing planning, campaign delivery and product launches across multiple manufacturer brands.
You'll ensure activity supports retail sales plans, drives performance and delivers commercial value.
OEM Compliance & Governance
Provide strategic oversight of manufacturer marketing requirements, ensuring campaigns remain compliant while supporting commercially ambitious activity that drives sales growth.
Advertising & Media Strategy
Lead the advertising and media agenda, setting priorities, budgets and investment decisions to maximise return on spend.
You'll ensure marketing investment is focused on the activity most likely to improve performance, generate demand and support business growth.
What we're looking for You'll be an experienced marketing leader with a strong track record of delivering commercial growth through strategic, insight-led marketing.
We're looking for someone with: Director-level experience leading large-scale Retail Marketing, Category Marketing or Media functions.
Strong commercial acumen and the ability to influence executive-level stakeholders.
Expertise in marketing effectiveness, ROI, attribution and budget optimisation.
Experience working within a complex multi-brand, franchise or manufacturer-led environment.
A data-driven approach to decision-making and investment planning.
Proven experience developing high-performing teams and future leaders.
The confidence to challenge, influence and shape business strategy.
Experience balancing commercial ambition with brand governance and compliance requirements.
Why Join Vertu?This is a rare opportunity to lead marketing activity at scale, working closely with senior executives, franchise partners and leading manufacturers whilst directly influencing sales performance across one of the UK's largest automotive retailers.
If you're a commercially minded marketing leader who thrives on delivering growth, shaping strategy and driving measurable business results, we'd love to hear from you.
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:25 days holiday rising with length of service - plus bank holidays Access to our online rewards platform giving you cash back and discounts for multiple retailers Preferential Service Rates Colleague Purchase Scheme Share Incentive Scheme Pension Enhanced Maternity and Paternity If your application is successful, we will need to complete employment checks prior to you starting with us.
Your role will include us verifying your recent employment, credit history and a criminal record check.#LI-SP1
Director of Retail Marketing in Gateshead employer: Vertu Motors
At Vertu Hyundai Peterlee, we pride ourselves on being an exceptional employer that prioritises the growth and well-being of our colleagues. With an industry-leading remuneration package, ongoing training opportunities, and a supportive work culture, we empower our Business Managers to excel in their roles while ensuring customer satisfaction remains at the forefront. Join us to be part of a values-driven team that fosters integrity and offers a range of fantastic benefits, including generous holiday allowances and a share incentive scheme.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Retail Marketing in Gateshead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertu Motors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertu Motors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertu Motors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertu Motors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Retail Marketing in Gateshead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertu Motors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertu Motors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertu Motors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertu Motors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertu Motors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertu Motors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
