At a Glance
- Tasks: Lead performance assessment of paid media channels and recommend improvements.
- Company: Join Vertu Motors, the UK's 4th largest motor retailer with a vibrant marketing team.
- Benefits: Enjoy 25 days holiday, discounts, training opportunities, and a supportive work environment.
- Other info: Dynamic role with excellent career progression and personal development opportunities.
- Why this job: Make a real impact on media performance in a fast-growing automotive business.
- Qualifications: Experience in paid media or marketing analytics; strong analytical and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Salary: Up to £35k depending on experience
Vertu Motors plc. was formed in late 2006 and are now the UK's 4th largest motor retailer with over 190 dealerships across the length and breadth of the UK from Dunfermline to Exeter. We have an exciting opportunity for a pro-active and analytical marketeer to join our innovative marketing team at the heart of a fast-growing and successful automotive retail business. This role will lead the performance assessment of our paid media channels and campaigns, to identify and recommend improvement opportunities that will make a significant impact on the value returned from our media spend.
The successful candidate will have a pro-active and analytical mind-set and demonstrate strong commercial acumen related to paid media performance. This could suit a recent analytical graduate with some industry experience related to marketing, or a highly analytical marketeer.
Key Responsibilities Include:
- Analysis and assessment of paid media campaigns
- Tracking key KPI’s from CPL through to CPS whilst focusing on conversion, LPVs and ROI
- Propose channel and campaign targets / benchmarks to assess performance
- Working closely with channel leads and retail marketing to evaluate channel/campaign performance and draw out actionable insight.
- Presentation of performance and recommendations to senior management and channel leads, translating data into clear business recommendations
- Conduct test-and-learn analysis to improve effectiveness across channels, audiences and creative approaches.
- Develop budget pacing and performance forecasting.
- Ensure accurate campaign tracking, tagging and attribution methodologies.
What we are looking for:
- Ideally experience in paid media, digital marketing or marketing analytics
- Strong analytical skills and commercial acumen.
- Strong data interpretation and visualisation skill-set
- Confident communicator, translating data into clear business recommendations
- Keen eye for detail and accuracy.
- Excellent stakeholder management skill-set
- Commercially curious and pro-active
- Highly agile and organised- ability to manage multiple priorities.
- Passionate about driving results
Benefits:
- 25 days holiday rising with length of service - plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity and Paternity
If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.
Paid Media Performance Manager employer: Vertu Motors plc
At Vans Direct - Newport, we pride ourselves on being an exceptional employer that prioritises the growth and development of our team members. With a competitive salary package, ongoing training opportunities, and a supportive work culture focused on integrity and customer satisfaction, we empower our Sales Manager to lead a dynamic sales team while enjoying a range of benefits including generous holiday allowances and a share incentive scheme. Join us in a vibrant location where your contributions are valued and rewarded, making a meaningful impact in the vehicle leasing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Performance Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertu Motors plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertu Motors plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertu Motors plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertu Motors plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Performance Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertu Motors plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertu Motors plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertu Motors plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertu Motors plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertu Motors plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertu Motors plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
