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- Tasks: Lead Google Analytics reporting and develop actionable insights for digital marketing.
- Company: Join Vertu Motors plc, a leading motor retailer with a focus on personal development.
- Benefits: Enjoy 25 days holiday, ongoing training, and a comprehensive benefits package.
- Why this job: Make an impact in digital marketing while growing your career in a supportive environment.
- Qualifications: Experience with GA4, Google Tag Manager, and strong analytical skills required.
- Other info: Entry-level position with excellent career progression opportunities.
The predicted salary is between 28000 - 42000 £ per year.
Location: Gateshead
Salary: Up to £35,000 (dependent on experience)
Working Pattern: Hybrid
Key Responsibilities
- Lead on Google Analytics reporting, insight development, governance, and self-serve training.
- Manage Google Tag Manager and web call tracking across all group websites.
- Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs.
- Build attribution models and develop KPI targets to support marketing lead and sales plans.
- Provide analytics support for A/B testing, delivering insights for optimisation.
- Create actionable web analytics dashboards for the Marketing leadership team.
- Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs.
- Act as marketing lead on web data governance, documentation, and definition.
- Recommend website performance improvements and support testing initiatives.
- Deliver insight and dashboards for third-party lead generation, working closely with the Head of Marketplace Performance.
Skills & Experience
- Proven experience developing analytical insight using GA4.
- Strong knowledge of Google Tag Manager.
- Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio).
- Strong analytical and problem-solving skills with the ability to interpret complex datasets.
- Experience working with Google BigQuery.
- Ability to summarise and present complex marketing data into clear, actionable insights.
- Excellent communication skills to build trust and manage stakeholder expectations.
- High level of digital marketing acumen and a customer-focused approach.
What We Offer
- 25 days holiday (plus bank holidays), increasing with service.
- Access to our online rewards platform for cashback and discounts.
- Preferential service rates.
- Colleague purchase scheme.
- Share incentive scheme.
- Pension plan.
- Enhanced maternity & paternity benefits.
Please note: Successful applicants will be required to complete employment checks, including verification of recent employment, address, credit history, and criminal record.
Seniority Level: Entry level
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Motor Vehicle Manufacturing
Web Marketing Analyst in North East employer: Vertu Motors plc
Contact Detail:
Vertu Motors plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Marketing Analyst in North East
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and dashboards. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to web analytics and digital marketing. Be ready to discuss your experience with GA4 and Google Tag Manager, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Web Marketing Analyst in North East
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Web Marketing Analyst role. Highlight your experience with Google Analytics, Google Tag Manager, and any relevant BI platforms. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your analytical skills can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: In your application, don’t forget to mention specific examples of how you've used data to drive decisions in previous roles. We’re keen on seeing your problem-solving abilities and how you interpret complex datasets.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Vertu Motors plc
✨Know Your Analytics Inside Out
Make sure you brush up on your Google Analytics skills, especially GA4. Be ready to discuss how you've used it in past roles to develop insights and reports. Prepare examples of how your analytical skills have led to actionable outcomes.
✨Showcase Your Dashboard Skills
Familiarise yourself with BI platforms like Power BI or Looker Studio. Bring along examples of dashboards you've created and be prepared to explain how they aligned with business objectives and KPIs. This will demonstrate your ability to translate data into meaningful insights.
✨Communicate Clearly and Confidently
Since the role requires excellent communication skills, practice summarising complex datasets into clear, actionable insights. Think about how you would present your findings to stakeholders and be ready to showcase your ability to build trust and manage expectations.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your analytical and problem-solving skills. Prepare to discuss specific challenges you've faced with web data governance or performance improvements, and how you approached them. This will highlight your customer-focused approach and digital marketing acumen.
