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- Tasks: Analyse digital marketing performance and provide actionable insights to optimise strategies.
- Company: Leading motor retailer focused on colleague development and innovation.
- Benefits: Up to £30,000 salary, 25 days holiday, discounts, and ongoing training opportunities.
- Why this job: Join a dynamic team and make a real impact in digital marketing analytics.
- Qualifications: Experience with GA4, Google Tag Manager, and strong analytical skills required.
- Other info: Hybrid working model with excellent career progression and supportive culture.
The predicted salary is between 24000 - 30000 £ per year.
Location: Gateshead with Hybrid working (3 days in the office per week)
Salary: Up to £30,000 dependant on experience
Key Responsibilities
- Create, maintain, and refine marketing channel and website performance analytics across multiple websites to deliver actionable insight.
- Produce web performance improvement hypotheses, options and recommendations to test, evaluate, and learn working with Digital Marketing team.
- Support Web Development projects as Analytics lead as part of the team.
- Create, maintain, and refine website tagging across all group websites to accurately track customer journeys and interactions for dashboards and actionable insight.
- Day-to-day management of digital marketing briefs into the Insight & Analytics team.
- Provide templates, review briefs with stakeholders, prioritise effectively, ensure delivery meets requirements / deadlines and review output with stakeholders.
- Web channel / CTA attribution modelling and developing KPI targets to hit our marketing qualified lead and sales plans.
- Web call tracking, analytics, and insight to optimise performance from Google My Business profile calls and calls from our websites through to qualified lead & sale.
- Analytics support for digital marketing AB testing by campaign, call to action and UX changes to provide an understanding of impact and further optimisation.
- Web data governance, documentation, and definition working closely with Digital marketing and IT Data teams.
Skills And Experience
- Experience of developing analytical insight from GA4.
- Experience in web tagging and tracking using Google Tag Manager.
- Strong analytical and critical thinking skills, with the ability to interpret complex datasets and web analytics.
- Adept at working with data to summarise & present with clear actionable insight.
- Skilled in developing reports and dashboards with visualisation tools.
- Good communication and collaborative skills to be highly effective in working closely with digital marketing and web development teams.
- Digital marketing acumen and a customer-focused approach.
- Organised and detail oriented.
Benefits
- 25 days holiday rising with length of service plus bank holidays.
- Access to our online rewards platform giving you cash back and discounts for multiple retailers.
- Preferential Service Rates.
- Colleague Purchase Scheme.
- Share Incentive Scheme.
- Pension.
- Enhanced Maternity & Paternity.
Apply today to be considered for this role! If your application is successful, we will need you to complete employment checks prior to starting with us. For this role, these can include verifying your recent employment, address, credit history and criminal record check.
Digital Marketing Analytics Executive in North East employer: Vertu Motors plc
Contact Detail:
Vertu Motors plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analytics Executive in North East
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing field, especially those who work with analytics. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytical insights and any projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to digital marketing analytics. Be ready to discuss your experience with GA4 and Google Tag Manager, as these are key skills for the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Marketing Analytics Executive in North East
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Analytics Executive role. Highlight your experience with GA4, Google Tag Manager, and any relevant analytical projects you've worked on. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing analytics and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical and critical thinking skills. Provide examples of how you've interpreted complex datasets and turned them into actionable insights. We love seeing how you think!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at Vertu Motors plc
✨Know Your Analytics Tools
Make sure you’re well-versed in Google Analytics 4 and Google Tag Manager. Brush up on how to create and maintain website tagging, as well as how to interpret complex datasets. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Prepare Actionable Insights
Think of specific examples where you've produced web performance improvement hypotheses or recommendations. Be ready to explain how you tested and evaluated these insights, as this will demonstrate your analytical thinking and problem-solving skills.
✨Showcase Your Collaboration Skills
Since this role involves working closely with digital marketing and web development teams, prepare to discuss how you’ve effectively collaborated in the past. Share examples of how you managed digital marketing briefs and ensured delivery met requirements and deadlines.
✨Be Organised and Detail-Oriented
Highlight your organisational skills by discussing how you manage multiple projects or tasks. Bring up any systems or methods you use to stay on top of details, as this is crucial for success in a role that requires day-to-day management of analytics and reporting.