Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Google Analytics reporting and develop actionable insights for digital marketing.
- Company: Join Vertu Motors plc, a leading motor retailer with a focus on personal development.
- Benefits: Enjoy 25 days holiday, ongoing training, and a comprehensive benefits package.
- Why this job: Make an impact in digital marketing while growing your career in a supportive environment.
- Qualifications: Experience with GA4, Google Tag Manager, and strong analytical skills required.
- Other info: Entry-level position with excellent career progression opportunities.
The predicted salary is between 28000 - 42000 £ per year.
Location: Gateshead
Salary: Up to £35,000 (dependent on experience)
Working Pattern: Hybrid
Key Responsibilities
- Lead on Google Analytics reporting, insight development, governance, and self-serve training.
- Manage Google Tag Manager and web call tracking across all group websites.
- Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs.
- Build attribution models and develop KPI targets to support marketing lead and sales plans.
- Provide analytics support for A/B testing, delivering insights for optimisation.
- Create actionable web analytics dashboards for the Marketing leadership team.
- Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs.
- Act as marketing lead on web data governance, documentation, and definition.
- Recommend website performance improvements and support testing initiatives.
- Deliver insight and dashboards for third-party lead generation, working closely with the Head of Marketplace Performance.
Skills & Experience
- Proven experience developing analytical insight using GA4.
- Strong knowledge of Google Tag Manager.
- Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio).
- Strong analytical and problem-solving skills with the ability to interpret complex datasets.
- Experience working with Google BigQuery.
- Ability to summarise and present complex marketing data into clear, actionable insights.
- Excellent communication skills to build trust and manage stakeholder expectations.
- High level of digital marketing acumen and a customer-focused approach.
What We Offer
- 25 days holiday (plus bank holidays), increasing with service.
- Access to our online rewards platform for cashback and discounts.
- Preferential service rates.
- Colleague purchase scheme.
- Share incentive scheme.
- Pension plan.
- Enhanced maternity & paternity benefits.
Apply Today
Please note: Successful applicants will be required to complete employment checks, including verification of recent employment, address, credit history, and criminal record.
Seniority Level: Entry level
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Motor Vehicle Manufacturing
Digital Marketing Analyst in North East employer: Vertu Motors plc
Contact Detail:
Vertu Motors plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst in North East
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytical insights, dashboards, and any projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing analytics. Be ready to discuss your experience with GA4, Google Tag Manager, and how you've used data to drive decisions.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Analyst in North East
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the skills and experience mentioned in the job description. Highlight your experience with Google Analytics, Google Tag Manager, and any BI platforms you've used. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your analytical skills can help us achieve our business objectives. Keep it engaging and personal – we love to see your personality!
Showcase Your Analytical Skills: Since this role is all about data, make sure to include examples of how you've used analytics to drive decisions in previous roles. Whether it's A/B testing or creating dashboards, we want to know how you've turned data into actionable insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Vertu Motors plc
✨Know Your Analytics Inside Out
Make sure you brush up on your Google Analytics skills, especially GA4. Be ready to discuss how you've used it in past roles to develop insights and reports. This will show that you’re not just familiar with the tool, but that you can leverage it effectively for the company's needs.
✨Showcase Your Dashboard Skills
Prepare examples of dashboards you've created in BI platforms like Power BI or Looker Studio. Bring along screenshots or even a portfolio if possible. This will demonstrate your ability to present complex data in a clear and actionable way, which is crucial for the role.
✨Communicate Clearly and Confidently
Practice summarising complex datasets into simple insights. During the interview, focus on how you can build trust with stakeholders through effective communication. Remember, they want someone who can translate data into actionable strategies, so be prepared to showcase this skill.
✨Be Ready to Discuss Problem-Solving
Think of specific examples where you've tackled analytical challenges or optimised marketing strategies based on data insights. Highlight your problem-solving skills and how they’ve led to successful outcomes. This will help you stand out as a candidate who can think critically and drive results.
