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- Tasks: Lead Google Analytics reporting and develop actionable insights for marketing campaigns.
- Company: Join a leading motor retailer focused on personal development and career growth.
- Benefits: Enjoy 25 days holiday, hybrid working, and access to exclusive discounts.
- Why this job: Make a real impact by transforming complex data into clear insights for marketing success.
- Qualifications: Experience with GA4, Google Tag Manager, and data visualisation tools required.
- Other info: Comprehensive training and a clear path for progression await you!
The predicted salary is between 36000 - 60000 £ per year.
Location: Vertu House, Gateshead
Working Pattern: Hybrid
Salary: Competitive, dependent on experience
Key Responsibilities
- Lead on Google Analytics reporting, insight development, governance and self‑serve support.
- Manage multiple Google Analytics accounts and profiles, ensuring accurate and actionable data.
- Maintain and develop Google Tag Manager, including tags, pixels and container governance across all front-end websites.
- Implement tagging across web properties aligned to KPIs, goals and marketing strategy.
- Build, develop and maintain data models, automated data processes and insightful dashboards.
- Provide actionable insights on marketing campaigns, channels and promotions.
- Support CRO and A/B testing with analytics, recommendations and performance evaluation.
- Create clear, actionable dashboards for the Digital Marketing and Marketing Leadership teams.
- Oversee digital marketing briefs into the Insight & Analytics team, ensuring outputs align with objectives.
- Act as the marketing lead for web data governance, documentation and definition.
- Recommend website performance improvements and support testing initiatives.
- Deliver insight and dashboards for third‑party lead generation and support marketplace performance activity.
Skills & Experience Required
- Proven experience working with GA4 to create meaningful marketing insight.
- Strong working knowledge of Google Tag Manager and web tracking implementation.
- Experience developing analytical insight for digital marketing teams in an online retail or similar environment.
- Skilled at summarising complex marketing data into clear, actionable insights for stakeholders.
- Competent in data visualisation tools (e.g., Power BI, Looker Studio).
- Experience working with Google BigQuery is highly advantageous.
- Confident working with complex datasets and building dashboards, reports and attribution models.
- Excellent communication skills, with the ability to manage expectations and build stakeholder trust.
- A strong customer‑focused mindset and high digital marketing acumen.
What We Offer
- 25 days holiday rising with length of service plus bank holidays
- Access to our online rewards platform giving cashback and discounts
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension Plan
- Enhanced Maternity & Paternity
- Hybrid working
Apply today to be considered for this exciting opportunity! If your application is successful, you’ll be required to complete our standard pre-employment checks, including employment references, address verification, credit history and a criminal record check.
Web Analytics Analyst in Gateshead employer: Vertu Motors plc
Contact Detail:
Vertu Motors plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analytics Analyst in Gateshead
✨Network Like a Pro
Get out there and connect with people in the industry! Attend meetups, webinars, or even just grab a coffee with someone who works in web analytics. Building relationships can lead to job opportunities that aren’t even advertised.
✨Show Off Your Skills
Create a portfolio showcasing your Google Analytics reports, dashboards, and any projects you've worked on. This is your chance to demonstrate your expertise and make a lasting impression on potential employers.
✨Ace the Interview
Prepare for common interview questions related to web analytics and be ready to discuss your experience with GA4 and Google Tag Manager. Practice articulating how you’ve turned data into actionable insights – this is what will set you apart!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Web Analytics Analyst in Gateshead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Web Analytics Analyst. Highlight your experience with Google Analytics and Tag Manager, and don’t forget to mention any relevant projects that showcase your skills in data visualisation and insight development.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about web analytics and how your background makes you the perfect fit for our team. Be sure to mention specific achievements that align with the responsibilities listed in the job description.
Showcase Your Analytical Skills: In your application, give examples of how you've turned complex data into actionable insights. We love seeing how you’ve used data to drive marketing decisions or improve website performance, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Vertu Motors plc
✨Know Your Google Analytics Inside Out
Make sure you’re well-versed in Google Analytics 4. Brush up on how to create meaningful insights and reports, as this will be a key part of your role. Be ready to discuss specific examples of how you've used GA4 in past projects.
✨Show Off Your Tag Manager Skills
Familiarise yourself with Google Tag Manager and be prepared to talk about your experience managing tags and pixels. Bring examples of how you've implemented tracking across web properties and how it aligned with KPIs and marketing strategies.
✨Data Visualisation is Key
Since you'll be building dashboards and reports, make sure you can demonstrate your skills in data visualisation tools like Power BI or Looker Studio. Have a couple of examples ready that showcase how you've turned complex data into clear, actionable insights.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice summarising complex marketing data into simple terms, as you’ll need to manage expectations and build trust with stakeholders. Think of scenarios where you’ve successfully communicated insights to non-technical audiences.
