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- Tasks: Lead product marketing strategies and drive demand for our automotive offerings.
- Company: Join Vertu Motors plc, a leader in the automotive retail industry.
- Benefits: Enjoy 25 days holiday, discounts, and a share incentive scheme.
- Why this job: Shape customer experiences and make a real impact in the automotive market.
- Qualifications: Experience in product marketing and a passion for customer-centric strategies.
- Other info: Hybrid working environment with opportunities for career growth.
The predicted salary is between 32000 - 42000 £ per year.
Join to apply for the Product Marketing Manager role at Vertu Motors plc.
Location: Gateshead office, with hybrid-working
Salary: Up to £38,000 (dependant on experience)
We are looking for a strategic and commercially minded Product Marketing Manager to lead the positioning, go-to-market planning, and ongoing commercial performance of key products across our automotive retail offering. In this role, you will sit at the intersection of product and marketing, ensuring our vehicles, finance products, and services are clearly articulated, competitively positioned, and compelling to customers. You will shape how customers understand our products, drive demand and conversion, and ensure we deliver a market-leading proposition across our portfolio.
Key Responsibilities- Product Positioning & Messaging
- Develop clear, compelling value propositions for vehicle categories, finance products, and services.
- Own messaging frameworks and ensure consistent articulation across digital, retail, CRM, and sales channels.
- Translate complex product information into simple customer-friendly language.
- Go-to-Market Strategy & Launch Execution
- Build and lead GTM plans for new finance products, services, and retailer propositions.
- Coordinate cross-functional teams (retail marketing, digital, creative, CRM etc) to ensure readiness.
- Brief and shape campaign requirements with performance marketing, brand, and content teams.
- Own measurable launch outcomes and reporting.
- Market, Customer, and Competitor Insight
- Conduct ongoing market analysis to understand category trends, customer needs, and competitor approaches.
- Identify target segments, behaviours, barriers, and opportunities across new and used vehicles.
- Use insights to influence product decisions, commercial priorities, and messaging.
- Commercial Performance & Lifecycle Management
- Monitor performance across key product lines: leads, views, conversion.
- Diagnose issues and surface opportunities to improve product performance.
- Leverage data to refine proposition, positioning, and go-to-market levers.
- Support planning for seasonal peaks, OEM events, and commercial pushes.
- Sales Enablement & Retail Support
- Develop training materials, sales guides, and customer-facing content to empower retail and customer experience teams.
- Ensure teams clearly understand new product launches, vehicle features, finance offers, and competitive advantages.
- Work with marketing to align in-store and online messaging.
- Content & Customer Education
- Shape educational content that simplifies decision-making—EV guides, finance explainers, model comparisons, and buying journeys.
- Partner with content teams to ensure vehicle and product pages are accurate, persuasive, and SEO-optimised.
- Required
- Experience in product marketing, category marketing or proposition development.
- Ideally from automotive, e-commerce, retail, or a complex, considered-purchase environment.
- Proven ability to build and execute cross-functional GTM plans.
- Strong understanding of customer behaviour and how to translate insights into actionable strategy.
- Excellent communication skills, with the ability to simplify complexity.
- Commercially driven, with experience analysing performance data and identifying improvements.
- Strong stakeholder management skills, including working with senior leaders.
- Desirable
- Experience working with OEMs or within multi-brand retail environments.
- Experience in digital-first or omnichannel retail businesses.
- Ability to create sales enablement materials or content.
- A customer-centric mindset.
- A blend of strategic thinking and hands‐on execution.
- Curiosity about the automotive market and emerging trends (EV adoption, omnichannel retail, connected services).
- A collaborative attitude with the confidence to influence across functions.
- A passion for improving customer experiences and commercial results.
- 25 days holiday rising with length of service – plus bank holidays.
- Access to our online rewards platform giving you cash back and discounts for multiple retailers.
- Preferential Service Rates.
- Colleague Purchase Scheme.
- Share Incentive Scheme.
- Pension.
- Enhanced Maternity and Paternity.
If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.
Product Marketing Manager in Bath employer: Vertu Motors plc
Contact Detail:
Vertu Motors plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those at Vertu Motors. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your product marketing successes. This will give you an edge during interviews and show how you can drive results.
✨Tip Number 3
Research, research, research! Get to know Vertu Motors and their products inside out. Understanding their market position and competitors will help you tailor your approach and impress during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Vertu Motors.
We think you need these skills to ace Product Marketing Manager in Bath
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with our automotive retail offering. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills—demonstrate them! Use specific examples from your past experiences that showcase your ability to develop compelling value propositions and execute go-to-market strategies. We love seeing real-world applications of your talents.
Keep It Clear and Concise: When writing your application, clarity is key. Use simple language to explain complex ideas, just like you would when communicating with customers. We appreciate straightforward communication that gets to the point without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be processed more efficiently, and we can get to know you better. Plus, it shows us you're keen on joining our team at Vertu Motors!
How to prepare for a job interview at Vertu Motors plc
✨Know Your Product Inside Out
Before the interview, dive deep into the products and services offered by Vertu Motors. Understand their unique selling points and how they compare to competitors. This will help you articulate compelling value propositions during the interview.
✨Master the Go-to-Market Strategy
Be prepared to discuss your experience with go-to-market plans. Think of specific examples where you've successfully coordinated cross-functional teams. Highlight how you’ve measured launch outcomes and what insights you gained from those experiences.
✨Showcase Your Market Insight Skills
Research current trends in the automotive market, especially around EV adoption and customer behaviour. Be ready to share how you’ve used market analysis to influence product decisions and improve commercial performance in your previous roles.
✨Communicate Clearly and Confidently
Since the role requires simplifying complex information, practice explaining intricate concepts in straightforward terms. Use examples from your past work to demonstrate your excellent communication skills and how you’ve empowered teams with clear messaging.
