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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing strategies and data analysis.
- Company: Join Verto, a mission-driven fintech transforming global finance for emerging markets.
- Benefits: Enjoy competitive salary, health benefits, flexible work, and growth opportunities.
- Why this job: Make a real impact in global finance while developing your marketing expertise.
- Qualifications: 5+ years in Lifecycle Marketing, HubSpot experience, and strong analytical skills.
- Other info: Be part of a diverse team that values creativity, collaboration, and fun.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Employment Type: Full time
Location Type: Hybrid
Department: Commercial
About Verto
At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We are backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBC's list of fastest growing UK companies, the Deloitte Fast 50 and Sifted's fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance.
About the Role
We are seeking an experienced Lifecycle Marketing Manager / CRM who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.
Role Overview
This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto's customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.
What You’ll Be Doing
- Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.
- Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.
- Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.
- Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.
- Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.
- Data management: Where relevant, collaborate with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes.
- Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.
What You Need
- Minimum of 5 years of experience in Lifecycle and Email Marketing management.
- Extensive hands-on experience with HubSpot is essential.
- A deep understanding of Lifecycle marketing best practices.
- Ability to identify and/or create highly effective customer messaging.
- Experience working in the payments or financial services industry.
- Highly analytical mindset with the ability to use data to drive decision-making.
- Strong project management skills to handle multiple projects simultaneously.
Best If You Have
- Knowledge of additional customer engagement platforms like Braze or Customer.io.
- Experience collaborating with Data and Revenue Operations teams to improve data management processes.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...
- Love asking "why?"
- Value solving problems over just completing tasks.
- Understand sync vs. async communication practices.
- Thrive in ambiguity and change.
- Actively seek feedback.
- Prioritise impact over activity.
- Are fun to work with - we love good humour!
Life at Verto
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Lifecycle Marketing Manager in London employer: VertoFX
Contact Detail:
VertoFX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission and values, especially around customer engagement and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lifecycle Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for lifecycle marketing shine through! We want to see how your passion aligns with our mission at Verto and how you can contribute to our goals.
Tailor Your Experience: Make sure to highlight your relevant experience in lifecycle and email marketing. We love seeing specific examples of how you've driven customer engagement and retention in your previous roles.
Be Data-Driven: Since we value data analysis, include any metrics or results from your past campaigns. Show us how you've used data to inform your strategies and improve outcomes – it’s a big plus for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Verto!
How to prepare for a job interview at VertoFX
✨Know Your Numbers
As a Lifecycle Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to customer behaviour and conversion rates. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Master HubSpot
Since extensive hands-on experience with HubSpot is essential for this role, make sure you’re familiar with its features. Prepare examples of campaigns you've automated or optimised using HubSpot, and be ready to troubleshoot any operational issues you’ve encountered.
✨Showcase Your Creativity
Verto values innovative thinking, so come prepared with ideas for lead generation strategies and customer engagement tactics. Think about how you can create highly effective messaging that resonates with customers in the financial services industry.
✨Embrace the Culture
Verto has a dynamic and inclusive culture, so show your personality during the interview! Share experiences that highlight your problem-solving skills, ability to thrive in ambiguity, and how you value feedback. A good sense of humour can go a long way!
