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- Tasks: Lead global marketing efforts to simplify cross-border payments and drive brand awareness.
- Company: Join Verto, a mission-driven fintech company transforming global finance.
- Benefits: Competitive salary, health benefits, flexible working, and professional growth opportunities.
- Why this job: Make a real-world impact in emerging markets while leading a dynamic marketing team.
- Qualifications: 7+ years in B2B marketing, preferably in fintech, with strong leadership skills.
- Other info: Inclusive culture that values creativity, collaboration, and fun.
The predicted salary is between 43200 - 72000 £ per year.
Location: London
Employment Type: Full time
Location Type: Hybrid
Department: Commercial
About Verto: At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We are backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBC's list of fastest growing UK companies, the Deloitte Fast 50 and Sifted's fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance.
About the Role: We are seeking a results-driven, hands-on Global Marketing Lead to handle the complexity of operating across diverse geographic markets, as well as customer segments ranging from high-volume SMEs to high-touch Enterprise clients.
Role Overview: In this key leadership role, you will scale our presence in the B2B cross-border payments space and help us deliver on our mission of simplifying global trade with emerging markets. You will lead our end-to-end marketing function, from driving global brand awareness to building and executing highly optimised marketing plans that scale acquisition, product adoption and retention.
What You’ll Be Doing:
- Leadership & Team Management: Mentoring a team of approximately eight specialists across Content, Design, Performance, ABM, Lifecycle, and Events. Ensure structured, data driven, marketing planning and reporting processes are in place.
- Acquisition Engine: Developing a scalable inbound engine that accelerates customer acquisition while lowering CAC. Lead the team to develop and execute multi-channel campaigns, targeting our full range of ICPs, to achieve our ambitious acquisition targets.
- Brand Building: Supporting the development of our global brand proposition and leading high-impact awareness campaigns localized for key markets. Position Verto as a thought leader in the cross-border payments sector.
- Lifecycle & Product Marketing: Ensuring the required lead nurture journeys are in place to achieve lead conversion targets. Implement cross-sell and retention strategies to maximise CLV. Establish a product marketing framework to drive broader product awareness and adoption.
- Performance Reporting: Be accountable for customer acquisition, CAC, new customer revenue and marketing ROI performance. Maintain a rigorous approach to monitoring and reporting against key metrics. Collaborate with relevant teams to ensure reporting capabilities are fit for purpose.
- Marketing Tech: Identify and lead the selection process to fill any gaps in our marketing technology stack.
- Customer & Competitor Intelligence: Establish a framework to continuously acquire customer insight and monitor the cross-border payments landscape.
- Operational Excellence: Effective management of marketing budget - using performance data to guide investment decisions. Source and manage external agencies. Implement process improvements and AI-driven ways of working to increase efficiency and delivery speed.
What You Need:
- 7+ years' experience in B2B marketing, preferably in fintech or payments, with a proven record of building both strong brands and scalable marketing engines.
- Growth Leadership: Proven record of driving growth across both
Global Marketing Lead in London employer: VertoFX
Contact Detail:
VertoFX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Verto and its mission. Understand their values and how they operate in emerging markets. Tailor your responses to show how your experience aligns with their goals – this will make you stand out as a candidate who truly gets it!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your achievements and how they relate to the role of Global Marketing Lead. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Global Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Marketing Lead role. Highlight your experience in B2B marketing, especially in fintech or payments, and show how your skills align with Verto's mission.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your ability to drive growth and build strong brands. Use metrics where possible to illustrate your impact.
Be Authentic: Let your personality shine through in your application. Verto values a fun and collaborative culture, so don’t hesitate to show your enthusiasm for the role and the company’s mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Verto!
How to prepare for a job interview at VertoFX
✨Know Your Stuff
Before the interview, dive deep into Verto's mission and values. Understand their focus on emerging markets and cross-border payments. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in B2B marketing, especially in fintech or payments. Be ready to discuss how you've driven growth and built strong brands, as this aligns perfectly with what Verto is looking for.
✨Ask Insightful Questions
Come prepared with thoughtful questions about Verto's marketing strategies and challenges in emerging markets. This demonstrates your strategic thinking and shows that you're already considering how you can contribute to their goals.
✨Emphasise Team Leadership
Since the role involves mentoring a team, be ready to discuss your leadership style and how you've successfully managed teams in the past. Highlight any experience you have with remote management, as this is crucial for the hybrid work environment at Verto.
