Lifecycle Marketing Manager / CRM

Location: London 🇬🇧

Employment Type: Full time

Location Type: Hybrid

Department: Commercial

About Verto

At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.

What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.

We are backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBC's list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance.

About the Role

We are seeking an experienced Lifecycle Marketing Manager / CRM who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.

Role Overview

This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto’s customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.

What You’ll Be Doing

• Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.
• Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.
• Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.
• Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.
• Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.
• Data management: Where relevant, collaborate with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes.
• Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.

What You Need

• Minimum of 5 years of experience in Lifecycle and Email Marketing management.
• Extensive hands-on experience with HubSpot is essential.
• A deep understanding of Lifecycle marketing best practices.
• Ability to identify and/or create highly effective customer messaging.
• Experience working in the payments or financial services industry.
• Highly analytical mindset with the ability to use data to drive decision-making.
• Strong project management skills to handle multiple projects simultaneously.

Best If You Have

• Knowledge of additional customer engagement platforms like Braze or Customer.io.
• Experience collaborating with Data and Revenue Operations teams to improve data management processes.

About our Culture

We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.

You’ll Fit Right In If You...

• Love asking “why?”
• Value solving problems over just completing tasks.
• Understand sync vs. async communication practices.
• Thrive in ambiguity and change.
• Actively seek feedback.
• Prioritise impact over activity.
• Are fun to work with - we love good humour!

Life at Verto

• Competitive salary.
• Comprehensive health and wellness benefits.
• Generous paid time off and flexible working arrangements.
• Opportunities for professional development and growth in a rapidly expanding global company.
• Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
• A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.

Diversity & Inclusion at Verto

Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.