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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing strategies and data analysis.
- Company: Join Verto, a mission-driven fintech company transforming global finance.
- Benefits: Enjoy competitive salary, health benefits, flexible work, and growth opportunities.
- Why this job: Make a real impact in emerging markets while developing your marketing skills.
- Qualifications: 5+ years in Lifecycle Marketing with strong HubSpot experience required.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: London 🇬🇧
Employment Type: Full time
Location Type: Hybrid
Department: Commercial
About Verto
At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We are backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBC's list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance.
About the Role
We are seeking an experienced Lifecycle Marketing Manager / CRM who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.
Role Overview
This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto’s customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.
What You’ll Be Doing
- Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.
- Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.
- Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.
- Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.
- Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.
- Data management: Collaborating with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes.
- Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.
What You Need
- Minimum of 5 years of experience in Lifecycle and Email Marketing management.
- Extensive hands-on experience with HubSpot is essential.
- A deep understanding of Lifecycle marketing best practices.
- Ability to identify and/or create highly effective customer messaging.
- Experience working in the payments or financial services industry.
- Highly analytical mindset with the ability to use data to drive decision-making.
- Strong project management skills to handle multiple projects simultaneously.
Best If You Have
- Knowledge of additional customer engagement platforms like Braze or Customer.io.
- Experience collaborating with Data and Revenue Operations teams to improve data management processes.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...
- Love asking “why?”
- Value solving problems over just completing tasks.
- Understand sync vs. async communication practices.
- Thrive in ambiguity and change.
- Actively seek feedback.
- Prioritise impact over activity.
- Are fun to work with - we love good humour!
Life at Verto
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on merit, competence, qualifications and their talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Lifecycle Marketing Manager employer: VertoFX
Contact Detail:
VertoFX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their mission, especially in areas like customer engagement and data analysis.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. This will help you articulate your experience in lifecycle marketing confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission at Verto.
We think you need these skills to ace Lifecycle Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lifecycle Marketing Manager role. Highlight your experience with HubSpot and any relevant projects that showcase your skills in customer engagement and data analysis.
Show Your Passion: Let us see your enthusiasm for lifecycle marketing! Share examples of how you've successfully implemented marketing strategies in the past, especially those that led to increased customer retention or conversion rates.
Be Data-Driven: Since this role is all about using data to drive decisions, include specific metrics or results from your previous roles. This will help us understand how you approach testing and optimisation in your marketing campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our mission at Verto!
How to prepare for a job interview at VertoFX
✨Know Your Numbers
As a Lifecycle Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to customer acquisition and retention, and be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your HubSpot Expertise
Since extensive hands-on experience with HubSpot is essential for this role, prepare specific examples of campaigns you've managed using the platform. Highlight any automation or troubleshooting you've done to show your proficiency.
✨Understand Verto's Mission
Familiarise yourself with Verto's mission to democratise global finance. Be prepared to discuss how your experience aligns with their goals and how you can contribute to bridging the gap between emerging and developed markets.
✨Be Ready for Problem-Solving Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you've had to adapt your strategies in response to changing market conditions or customer behaviour, and be ready to share those experiences.