At a Glance
- Tasks: Lead global marketing efforts to simplify cross-border payments and drive brand awareness.
- Company: Join Verto, a mission-driven fintech transforming global finance for emerging markets.
- Benefits: Enjoy competitive salary, health benefits, flexible working, and growth opportunities.
- Other info: Be part of a diverse, inclusive culture that values collaboration and innovation.
- Why this job: Make a real impact in global finance while leading a dynamic marketing team.
- Qualifications: 7+ years in B2B marketing, preferably in fintech, with strong analytical and creative skills.
The predicted salary is between 43200 - 72000 £ per year.
Location: London 🇬🇧
Employment Type: Full time
Location Type: Hybrid
Department: Commercial
About Verto
At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We are backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBC's list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance.
About the Role
We are seeking a results-driven, hands-on Global Marketing Lead to handle the complexity of operating across diverse geographic markets, as well as customer segments ranging from high-volume SMEs to high-touch Enterprise clients.
Role Overview
In this key leadership role, you will scale our presence in the B2B cross-border payments space and help us deliver on our mission of simplifying global trade with emerging markets. You will lead our end-to-end marketing function, from driving global brand awareness to building and executing highly optimised marketing plans that scale acquisition, product adoption and retention.
What You’ll Be Doing
- Leadership & Team Management: Mentoring a team of approximately eight specialists across Content, Design, Performance, ABM, Lifecycle, and Events. Ensure structured, data driven, marketing planning and reporting processes are in place.
- Acquisition Engine: Developing a scalable inbound engine that accelerates customer acquisition while lowering CAC. Lead the team to develop and execute multi-channel campaigns, targeting our full range of ICPs, to achieve our ambitious acquisition targets.
- Brand Building: Supporting the development of our global brand proposition and leading high-impact awareness campaigns localized for key markets. Position Verto as a thought leader in the cross-border payments sector.
- Lifecycle & Product Marketing: Ensuring the required lead nurture journeys are in place to achieve lead conversion targets. Implement cross-sell and retention strategies to maximise CLV. Establish a product marketing framework to drive broader product awareness and adoption.
- Performance Reporting: Be accountable for customer acquisition, CAC, new customer revenue and marketing ROI performance. Maintain a rigorous approach to monitoring and reporting against key metrics. Collaborate with relevant teams to ensure reporting capabilities are fit for purpose.
- Marketing Tech: Identify and lead the selection process to fill any gaps in our marketing technology stack.
- Customer & Competitor Intelligence: Establish a framework to continuously acquire customer insight and monitor the cross-border payments landscape.
- Operational Excellence: Effective management of marketing budget - using performance data to guide investment decisions. Source and manage external agencies. Implement process improvements and AI-driven ways of working to increase efficiency and delivery speed.
What You Need
- 7+ years’ experience in B2B marketing, preferably in fintech or payments, with a proven record of building both strong brands and scalable marketing engines.
- Growth Leadership: Proven record of driving growth across both 'Product-Led Growth' (SME) and 'Sales-Led Growth' (Enterprise) segments.
- Breadth of marketing expertise: Knowledge of Brand, Product and Performance Marketing.
- Emerging Markets Expertise: Experience living or working extensively in emerging markets.
- Agency & Budget management: Experience managing external agencies and annual marketing budgets in excess of £1m.
- Analytical Prowess: Ability to use data to extract insights and drive high-level decision-making.
- Strong creative eye: Able to identify what great content, messaging and design looks like.
- Strategic Communication: Strong ability to collaborate with stakeholders across various levels and cultural backgrounds.
- Builder Mindset: A bias for action and the agility to thrive in a fast-paced scale-up environment.
Best If You Have
- Hands-on experience with HubSpot and sophisticated marketing analytics or automation tools.
- Remote management: Experience leading remote team members.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...
- Love asking “why?”
- Value solving problems over just completing tasks.
- Understand sync vs. async communication practices.
- Thrive in ambiguity and change.
- Actively seek feedback.
- Prioritise impact over activity.
- Are fun to work with - we love good humour!
Life at Verto
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Global Marketing Lead employer: VertoFX
At Verto, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that prioritises professional growth and meaningful impact. Our London-based team enjoys competitive salaries, comprehensive health benefits, and generous paid time off, all while working in a collaborative environment that values creativity and innovation. Join us to be part of a mission-driven company that empowers businesses in emerging markets and fosters a supportive community of passionate professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Verto and its mission. Understand the challenges in cross-border payments and think about how your skills can help tackle them. Show us you’re not just another candidate; demonstrate your passion for making a difference in emerging markets!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Global Marketing Lead role. Highlight your achievements in B2B marketing and how you’ve driven growth in previous positions. Confidence is key, so rehearse until it feels natural!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our mission at Verto. Let’s make global finance accessible together!
We think you need these skills to ace Global Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Marketing Lead. Highlight your experience in B2B marketing, especially in fintech or payments, and showcase any relevant achievements that align with Verto's mission.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about democratizing global finance and how your skills can help Verto scale its marketing efforts. Be genuine and let your personality come through.
Showcase Your Analytical Skills:Since data-driven decision-making is key for this role, make sure to include examples of how you've used analytics to drive marketing success in the past. We love numbers, so don’t shy away from sharing metrics that demonstrate your impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Verto!
How to prepare for a job interview at VertoFX
✨Know Your Stuff
Before the interview, dive deep into Verto's mission and values. Understand their focus on emerging markets and cross-border payments. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in B2B marketing, especially in fintech or payments. Highlight how you've driven growth in both SME and Enterprise segments, as this is crucial for the Global Marketing Lead role.
✨Be Data-Driven
Verto values analytical prowess, so come ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've monitored performance metrics and adjusted campaigns based on insights to achieve better results.
✨Cultural Fit Matters
Verto has a dynamic and inclusive culture, so be prepared to discuss how you embody their values. Share experiences that showcase your problem-solving skills, adaptability in fast-paced environments, and your ability to collaborate with diverse teams.
