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- Tasks: Develop and execute targeted marketing strategies to engage high-value customers.
- Company: Join Verto, a mission-driven fintech transforming global finance.
- Benefits: Competitive salary, health benefits, flexible work, and growth opportunities.
- Why this job: Make a real impact in emerging markets and drive financial inclusion.
- Qualifications: 5+ years in Account Based Marketing, preferably in payments.
- Other info: Dynamic culture that values collaboration, feedback, and fun.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London 🇬🇧
Employment Type: Full time
Location Type: Hybrid
Department: Commercial
About Verto
At Verto, we’re on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British‑Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross‑border payments, ranging from illiquid currencies and high fees to slow transactions. This deep‑rooted insight is why Africa remains a core focus, as we’re committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market‑leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We’re creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We’re not alone in realising this crucial need; we’re backed by world‑class investors including Y‑Combinator, Quona, and MEVP. With Verto receiving the Milken‑Motsepe Prize, appearing on CNBC’s list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest‑growing UK tech companies, we are building a seamless cross‑border payment future. Join us as we continue to grow and transform global finance.
About the Role
We are seeking a strategic Account Based Marketing Manager to cost effectively scale our acquisition and conversion of high value customers:
Role Overview
This role accelerates Verto’s growth by developing and executing targeted ABM strategies to engage and convert high‑value accounts. You will directly impact the acquisition, activation and CLV of these customers by creating personalised experiences based upon a deep understanding of their needs.
What You’ll Be Doing
- Strategy & Planning: Collaborate with Sales to define ICPs, buyer personas, and target account lists while developing comprehensive ABM strategies.
- GTM Execution: Designing and launch multi‑channel ABM campaigns featuring personalized messaging tailored to specific account pain points.
- Sales & Product Alignment: Providing sales enablement materials and partnering with Product to translate features into compelling value propositions.
- Tool Optimization: Managing and optimizing ABM and Lead Gen tools such as Zoominfo, Clay, or Coldreach.
- Measurement: Tracking and reporting on key metrics including pipeline conversion, CAC, account engagement, and MRR/ARR.
- Market Intelligence: Conducting research on target accounts to uncover strategic opportunities and staying current on industry trends.
What You Need
- 5+ years of experience in Account Based Marketing.
- 2-3 years of specific experience within the payments sector.
- A proven track record of executing successful ABM programs that drive pipeline and revenue.
- Experience operating across the entire customer lifecycle (acquisition, activation, and retention).
- Strong understanding of the B2B sales cycle and how to support it.
- Hands‑on experience with HubSpot and ABM/lead generation platforms such as Clay or Zoominfo.
- Strong analytical skills with the ability to make data‑driven decisions.
Best If You Have
- Experience in emerging markets fintech.
- A proactive, results‑oriented mindset suited for fast‑paced, high‑growth environments.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You…
- Love asking “why?”
- Value solving problems over just completing tasks
- Understand sync vs. async communication practices
- Thrive in ambiguity and change
- Actively seek feedback
- Prioritise impact over activity
- Are fun to work with - we love good humour!
Life at Verto
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission‑driven company culture focused on making a real‑world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Account Based Marketing Manager employer: VertoFX
Contact Detail:
VertoFX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Don’t just apply; follow up! After submitting your application, drop a friendly email to the hiring manager or recruiter. It shows your enthusiasm and keeps you on their radar.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your skills align with their mission. Remember, they want to see how you can contribute to their goals!
✨Tip Number 4
Use our website to apply! We’ve got all the resources you need to make your application stand out. Plus, it’s a great way to show you’re genuinely interested in joining our team.
We think you need these skills to ace Account Based Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Based Marketing Manager role. Highlight your experience in ABM and the payments sector, showing us how you can bring value to Verto.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Include specific examples of successful ABM campaigns you've executed and the impact they had on pipeline and revenue.
Be Authentic: Let your personality shine through in your application. We love good humour and a proactive mindset, so don’t be afraid to show us who you are and why you’re passionate about this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Verto!
How to prepare for a job interview at VertoFX
✨Know Your ABM Inside Out
Make sure you have a solid grasp of Account Based Marketing principles and strategies. Be ready to discuss your past experiences with ABM campaigns, especially those that drove pipeline and revenue. Highlight specific examples where you tailored messaging to meet the needs of high-value accounts.
✨Research Verto and Its Market
Dive deep into Verto’s mission and the challenges faced in the payments sector, particularly in emerging markets. Understanding their unique value proposition will help you articulate how your skills align with their goals. Bring insights about industry trends and competitor strategies to the table.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in your previous roles. Be ready to share metrics from past ABM campaigns, such as conversion rates and customer acquisition costs. This will demonstrate your ability to measure success and optimise strategies effectively.
✨Emphasise Cultural Fit
Verto values a proactive and fun work environment, so be sure to convey your personality during the interview. Share examples of how you’ve thrived in fast-paced settings and how you approach problem-solving. Don’t forget to show your sense of humour – they appreciate good vibes!
