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- Tasks: Create and execute targeted marketing strategies to attract high-value customers.
- Company: Join Verto, a mission-driven fintech transforming global finance.
- Benefits: Competitive salary, health benefits, flexible work, and growth opportunities.
- Why this job: Make a real impact in emerging markets and drive financial inclusion.
- Qualifications: 5+ years in Account Based Marketing, preferably in payments.
- Other info: Dynamic culture that values collaboration, creativity, and fun.
The predicted salary is between 36000 - 60000 £ per year.
At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.
We are seeking a strategic Account Based Marketing Manager to cost effectively scale our acquisition and conversion of high value customers:
Role OverviewThis role accelerates Verto's growth by developing and executing targeted ABM strategies to engage and convert high-value accounts. You will directly impact the acquisition, activation and CLV of these customers by creating personalised experiences based upon a deep understanding of their needs.
What You'll Be Doing- Strategy & Planning: Collaborate with Sales to define ICPs, buyer personas, and target account lists while developing comprehensive ABM strategies.
- GTM Execution: Designing and launching multi-channel ABM campaigns featuring personalised messaging tailored to specific account pain points.
- Sales & Product Alignment: Providing sales enablement materials and partnering with Product to translate features into compelling value propositions.
- Tool Optimization: Managing and optimising ABM and Lead Gen tools such as Zoominfo, Clay, or Coldreach.
- Measurement: Tracking and reporting on key metrics including pipeline conversion, CAC, account engagement, and MRR/ARR.
- Market Intelligence: Conducting research on target accounts to uncover strategic opportunities and staying current on industry trends.
- 5+ years of experience in Account Based Marketing.
- 2-3 years of specific experience within the payments sector.
- A proven track record of executing successful ABM programs that drive pipeline and revenue.
- Experience operating across the entire customer lifecycle (acquisition, activation, and retention).
- Strong understanding of the B2B sales cycle and how to support it.
- Hands-on experience with HubSpot and ABM/lead generation platforms such as Clay or Zoominfo.
- Strong analytical skills with the ability to make data-driven decisions.
- Experience in emerging markets fintech.
- A proactive, results-oriented mindset suited for fast-paced, high-growth environments.
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...- Love asking "why?"
- Value solving problems over just completing tasks
- Understand sync vs. async communication practices
- Thrive in ambiguity and change
- Actively seek feedback
- Prioritise impact over activity
- Are fun to work with - we love good humour!
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Account Based Marketing Manager in London employer: VertoFX ltd
Contact Detail:
VertoFX ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in Account Based Marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies, make sure to personalise your messages. Show them you understand their needs and how you can help solve their problems.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Account Based Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Based Marketing Manager role. Highlight your experience in ABM and the payments sector, showing us how you can bring value to Verto.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Include specific examples of successful ABM campaigns you've executed and the impact they had on pipeline and revenue.
Be Data-Driven: Since we love analytical skills, include metrics that demonstrate your ability to make data-driven decisions. This could be anything from conversion rates to customer lifetime value improvements.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Verto!
How to prepare for a job interview at VertoFX ltd
✨Know Your ABM Inside Out
Make sure you understand the fundamentals of Account Based Marketing, especially in the context of the payments sector. Brush up on your knowledge of buyer personas and ideal customer profiles (ICPs) as these will be crucial in demonstrating your strategic thinking during the interview.
✨Showcase Your Success Stories
Prepare specific examples of successful ABM campaigns you've executed in the past. Highlight how these campaigns drove pipeline and revenue, and be ready to discuss the metrics you tracked to measure success. This will show that you have a proven track record and can deliver results.
✨Align with Sales and Product
Familiarise yourself with how sales and product teams operate within the company. Be prepared to discuss how you would create sales enablement materials and translate product features into compelling value propositions. This shows that you understand the importance of cross-departmental collaboration.
✨Stay Current on Industry Trends
Research the latest trends in fintech and emerging markets. Being able to discuss current challenges and opportunities in the industry will demonstrate your market intelligence and passion for the role. It also shows that you're proactive and engaged with the field.
