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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing strategies and data analysis.
- Company: Join Verto, a mission-driven fintech company transforming global finance.
- Benefits: Enjoy competitive salary, health benefits, flexible work, and growth opportunities.
- Why this job: Make a real impact in emerging markets while developing your marketing skills.
- Qualifications: 5+ years in Lifecycle Marketing with strong HubSpot experience required.
- Other info: Be part of a diverse, inclusive team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
About Verto
At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth. What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
About the Role
We are seeking an experienced Lifecycle Marketing Manager / CRM who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.
Role Overview
This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto’s customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.
What You’ll Be Doing
- Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.
- Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.
- Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.
- Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.
- Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.
- Data management: Where relevant, collaborate with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes.
- Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.
What You Need
- Minimum of 5 years of experience in Lifecycle and Email Marketing management.
- Extensive hands-on experience with HubSpot is essential.
- A deep understanding of Lifecycle marketing best practices.
- Ability to identify and/or create highly effective customer messaging.
- Experience working in the payments or financial services industry.
- Highly analytical mindset with the ability to use data to drive decision-making.
- Strong project management skills to handle multiple projects simultaneously.
Best If You Have
- Knowledge of additional customer engagement platforms like Braze or Customer.io.
- Experience collaborating with Data and Revenue Operations teams to improve data management processes.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...
- Love asking “why?”
- Value solving problems over just completing tasks.
- Understand sync vs. async communication practices.
- Thrive in ambiguity and change.
- Actively seek feedback.
- Prioritise impact over activity.
- Are fun to work with - we love good humour!
Life at Verto
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Lifecycle Marketing Manager / CRM employer: VertoFX ltd
Contact Detail:
VertoFX ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager / CRM
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your values align with theirs, especially since Verto values problem-solving and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission.
We think you need these skills to ace Lifecycle Marketing Manager / CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lifecycle Marketing Manager. Highlight your experience with HubSpot and any relevant achievements in lifecycle marketing that align with Verto's mission.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about democratizing finance. Share specific examples of how you've driven customer engagement and retention in previous roles.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, don’t forget to mention your analytical mindset. Include examples of how you've used data to optimise marketing strategies and improve conversion rates.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don't miss out on any updates!
How to prepare for a job interview at VertoFX ltd
✨Know Your Stuff
Before the interview, dive deep into Verto's mission and values. Understand their focus on emerging markets and how they tackle challenges in cross-border payments. This knowledge will help you connect your experience in lifecycle marketing to their goals.
✨Showcase Your Analytical Skills
Since the role requires a highly analytical mindset, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Bring along metrics or case studies that highlight your success in increasing lead conversion rates or customer lifetime value.
✨Demonstrate Your HubSpot Expertise
Verto is looking for someone with extensive hands-on experience with HubSpot. Be ready to talk about your previous campaigns, automation strategies, and any troubleshooting you've done. If possible, share insights on how you optimised campaigns using HubSpot's features.
✨Embrace the Culture Fit
Verto values a fun and collaborative culture. During the interview, let your personality shine through! Share anecdotes that reflect your problem-solving skills, adaptability, and sense of humour. This will show them you're not just a fit for the role, but also for the team.
