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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing strategies and data analysis.
- Company: Join Verto, a mission-driven fintech company transforming global finance for emerging markets.
- Benefits: Enjoy competitive salary, health benefits, flexible work, and growth opportunities.
- Why this job: Make a real impact in global finance while developing your marketing expertise.
- Qualifications: 5+ years in Lifecycle Marketing with strong HubSpot experience required.
- Other info: Be part of a diverse, inclusive team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Verto
At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth. What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn't determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
About the Role
We are seeking an experienced Lifecycle Marketing Manager / CRM who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.
Role Overview
This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto's customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.
What You'll Be Doing
- Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.
- Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.
- Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.
- Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.
- Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.
- Data management: Where relevant, collaborate with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes.
- Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.
What You Need
- Minimum of 5 years of experience in Lifecycle and Email Marketing management.
- Extensive hands-on experience with HubSpot is essential.
- A deep understanding of Lifecycle marketing best practices.
- Ability to identify and/or create highly effective customer messaging.
- Experience working in the payments or financial services industry.
- Highly analytical mindset with the ability to use data to drive decision-making.
- Strong project management skills to handle multiple projects simultaneously.
Best If You Have
- Knowledge of additional customer engagement platforms like Braze or Customer.io.
- Experience collaborating with Data and Revenue Operations teams to improve data management processes.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...
- Love asking "why?"
- Value solving problems over just completing tasks.
- Understand sync vs. async communication practices.
- Thrive in ambiguity and change.
- Actively seek feedback.
- Prioritise impact over activity.
- Are fun to work with - we love good humour!
Life at Verto
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Lifecycle Marketing Manager employer: VertoFX ltd
Contact Detail:
VertoFX ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in lifecycle marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to lifecycle marketing. The more you rehearse, the more confident you'll feel when it’s showtime!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lifecycle Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lifecycle Marketing Manager role. Highlight your experience with HubSpot and any relevant projects that showcase your skills in customer engagement and data analysis.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Verto's mission and how your background aligns with the role. Don’t forget to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role requires a highly analytical mindset, be sure to include examples of how you've used data to drive marketing decisions in your previous roles. This will show us you can hit the ground running!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at VertoFX ltd
✨Know Your Numbers
As a Lifecycle Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to customer behaviour and conversion rates. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your HubSpot Expertise
Since extensive hands-on experience with HubSpot is essential for this role, make sure you can talk about specific campaigns you've managed using the platform. Highlight any automation or troubleshooting you've done to show your proficiency.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific lifecycle marketing challenges. Think of examples from your previous roles where you developed lead generation strategies or improved customer engagement, and be ready to share those stories.
✨Emphasise Collaboration Skills
This role involves working closely with Sales and Product teams, so be prepared to discuss how you've successfully collaborated in the past. Share examples of how teamwork has led to successful marketing initiatives and improved customer retention.
