Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive growth by creating targeted marketing strategies for high-value customers.
- Company: Join Verto, a mission-driven fintech transforming global finance.
- Benefits: Competitive salary, health benefits, flexible work, and professional development opportunities.
- Why this job: Make a real impact in emerging markets while working with a passionate team.
- Qualifications: 5+ years in Account Based Marketing, preferably in payments; strong analytical skills.
- Other info: Dynamic culture that values diversity, collaboration, and fun.
The predicted salary is between 36000 - 60000 £ per year.
About Verto
At Verto, we are on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we are committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We are creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We are backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBC's list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance.
About the Role
We are seeking a strategic Account Based Marketing Manager to cost effectively scale our acquisition and conversion of high value customers:
Role Overview
This role accelerates Verto's growth by developing and executing targeted ABM strategies to engage and convert high-value accounts. You will directly impact the acquisition, activation and CLV of these customers by creating personalised experiences based upon a deep understanding of their needs.
What You’ll Be Doing
- Strategy & Planning: Collaborate with Sales to define ICPs, buyer personas, and target account lists while developing comprehensive ABM strategies.
- GTM Execution: Designing and launching multi-channel ABM campaigns featuring personalised messaging tailored to specific account pain points.
- Sales & Product Alignment: Providing sales enablement materials and partnering with Product to translate features into compelling value propositions.
- Tool Optimization: Managing and optimising ABM and Lead Gen tools such as Zoominfo, Clay, or Coldreach.
- Measurement: Tracking and reporting on key metrics including pipeline conversion, CAC, account engagement, and MRR/ARR.
- Market Intelligence: Conducting research on target accounts to uncover strategic opportunities and staying current on industry trends.
What You Need
- 5+ years of experience in Account Based Marketing.
- 2-3 years of specific experience within the payments sector.
- A proven track record of executing successful ABM programs that drive pipeline and revenue.
- Experience operating across the entire customer lifecycle (acquisition, activation, and retention).
- Strong understanding of the B2B sales cycle and how to support it.
- Hands-on experience with HubSpot and ABM/lead generation platforms such as Clay or Zoominfo.
- Strong analytical skills with the ability to make data-driven decisions.
Best If You Have
- Experience in emerging markets fintech.
- A proactive, results-oriented mindset suited for fast-paced, high-growth environments.
About our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You’ll Fit Right In If You...
- Love asking “why?”
- Value solving problems over just completing tasks
- Understand sync vs. async communication practices
- Thrive in ambiguity and change
- Actively seek feedback
- Prioritise impact over activity
- Are fun to work with - we love good humour!
Life at Verto
Competitive salary. Comprehensive health and wellness benefits. Generous paid time off and flexible working arrangements. Opportunities for professional development and growth in a rapidly expanding global company. Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together. A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
Account Based Marketing Manager employer: VertoFX ltd
Contact Detail:
VertoFX ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how you align with their mission, especially if they’re focused on emerging markets like Verto.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Account Based Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Based Marketing Manager role. Highlight your experience in ABM and the payments sector, showing us how you can bring value to Verto.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how your previous ABM strategies drove pipeline and revenue.
Research Verto: Get to know us! Understanding our mission and the challenges we tackle in emerging markets will help you align your application with our values and goals. It shows you’re genuinely interested!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at VertoFX ltd
✨Know Your ABM Inside Out
Make sure you’re well-versed in Account Based Marketing strategies. Brush up on your experience with tools like HubSpot, Clay, and Zoominfo. Be ready to discuss specific campaigns you've executed and how they drove results.
✨Understand Verto's Mission
Familiarise yourself with Verto’s mission to democratise global finance. Show that you understand the challenges businesses face in emerging markets and how your role as an Account Based Marketing Manager can help bridge those gaps.
✨Prepare for Data-Driven Discussions
Since analytical skills are key for this role, be prepared to talk about how you’ve used data to inform your marketing strategies. Bring examples of metrics you’ve tracked and how they influenced your decision-making process.
✨Show Your Collaborative Spirit
Verto values teamwork, so highlight your experience working closely with sales and product teams. Share examples of how you’ve aligned marketing efforts with sales goals and contributed to a cohesive strategy.
