At a Glance
- Tasks: Create engaging content strategies and manage the content creation process.
- Company: Verto is a leading platform revolutionising payments in Emerging Markets.
- Benefits: Enjoy flexible work options, a creative environment, and opportunities for growth.
- Other info: Be part of an award-winning company backed by top investors like Y-Combinator.
- Why this job: Join a mission-driven team making a real impact in global finance.
- Qualifications: 3-4 years in B2B content marketing, preferably in FinTech, with strong writing skills.
The predicted salary is between 28800 - 48000 £ per year.
At Verto, we’re passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets. We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.
We’re not alone in realising the opportunity and need to solve for emerging markets. We’re backed by world-class investors including Y-Combinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022. Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow, but we’re only just getting started.
About the Role
We are seeking a highly creative and experienced Content Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing content strategies that engage our target audience, drive brand awareness, and generate leads. The ideal candidate will have a strong background in B2B content marketing, preferably within the FinTech industry, with a proven track record of creating compelling content across various formats.
Responsibilities:
- Develop and execute a comprehensive content marketing strategy that aligns with our business goals and target audience.
- Create high-quality, engaging content, including blog posts, articles, white papers, e-books, case studies, infographics, videos, and emails.
- Manage the content creation process from ideation to publication, ensuring all content is on-brand, accurate, and optimized for SEO.
- Produce long-form gated content (e.g., white papers, e-books) to drive lead generation.
- Plan, create, and manage engaging e-newsletter campaigns.
- Oversee video production, including scripting, design and editing using software tools like veed.io, Canva and the Adobe suite.
- Assist the Senior Content and PR Lead maintain and manage the content calendar, ensuring timely delivery of content across all channels for go to market strategies in multiple regions.
- Manage and publish content across the website.
- Analyze content performance using relevant metrics (e.g., website traffic, engagement, lead generation) and provide regular reports.
- Stay up-to-date with the latest content marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content aligns with overall business objectives.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or other equivalent experience.
- 3-4 years of experience in content marketing, with a focus on B2B, preferably in the FinTech industry.
- Proven ability to create high-quality, engaging content across various formats, including written, visual, and video.
- Strong writing, editing, and proofreading skills.
- Experience with video editing software and video production processes.
- Experience creating long-form gated content and e-newsletters.
- Proficiency in Contentful CMS.
- Experience with Hubspot CRM, including email marketing and lead nurturing.
- Solid understanding of SEO principles and best practices.
- Excellent project management and organizational skills.
- Strong analytical skills and the ability to measure content effectiveness.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Creativity and a passion for storytelling.
Preferred Qualifications:
- Experience with other marketing automation and CRM systems.
- Knowledge of the FinTech industry and its trends.
Content Associate employer: Verto
At Verto, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Content Associate, you will have the opportunity to contribute to meaningful projects that drive financial inclusion in emerging markets, while benefiting from a culture of collaboration and innovation. With access to professional development resources and a supportive team, Verto is committed to your growth and success in the fast-paced FinTech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Associate
✨Tip Number 1
Familiarise yourself with the FinTech industry, especially trends related to emerging markets. This knowledge will not only help you understand Verto's mission but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of diverse content formats. Include blog posts, videos, and infographics that demonstrate your ability to engage audiences, as this aligns perfectly with the role's requirements.
✨Tip Number 3
Network with professionals in the FinTech space, particularly those involved in content marketing. Attend relevant webinars or events to make connections and gain insights that could be beneficial during your application process.
✨Tip Number 4
Prepare to discuss your experience with SEO and analytics tools. Being able to articulate how you've used these skills to measure content effectiveness will demonstrate your strategic thinking and value to the team.
We think you need these skills to ace Content Associate
Some tips for your application 🫡
Understand the Company:Before applying, take some time to understand Verto's mission and values. Familiarise yourself with their services and how they impact businesses in emerging markets. This knowledge will help you tailor your application.
Tailor Your CV:Make sure your CV highlights relevant experience in content marketing, especially within the B2B and FinTech sectors. Use specific examples of your work that demonstrate your ability to create engaging content across various formats.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for storytelling and your understanding of the challenges faced by businesses in emerging markets. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Content Skills:If possible, include links to your previous work or a portfolio that demonstrates your writing, editing, and video production skills. Highlight any experience with SEO and content management systems like Contentful.
How to prepare for a job interview at Verto
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work that highlights your ability to create engaging content across various formats. Be ready to discuss specific projects, the strategies you employed, and the results achieved.
✨Understand the FinTech Landscape
Familiarise yourself with current trends and challenges in the FinTech industry, especially those affecting emerging markets. This knowledge will demonstrate your passion for the sector and your ability to contribute meaningfully to Verto's mission.
✨Be Ready to Discuss SEO and Analytics
Since the role involves optimising content for SEO and analysing performance metrics, be prepared to discuss your experience with these areas. Share examples of how you've used analytics to inform content strategy and improve engagement.
✨Demonstrate Collaboration Skills
Verto values teamwork, so be ready to share experiences where you've successfully collaborated with cross-functional teams. Highlight how you communicated effectively and contributed to achieving shared goals.
