At a Glance
- Tasks: Drive impactful marketing events and PR strategies that directly contribute to revenue.
- Company: Join Vertiv, a Fortune 500 leader in critical digital infrastructure.
- Benefits: Remote work, travel opportunities, and a chance to shape the future of tech marketing.
- Other info: Dynamic role with excellent growth potential and a collaborative team environment.
- Why this job: Be at the forefront of the AI revolution and make a real impact in the tech industry.
- Qualifications: 3+ years in field marketing with strong event management and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
The AI revolution is reshaping the digital landscape, and Vertiv is helping power what's next. As a global leader in critical digital infrastructure, we bring together power, cooling, IT, and services to support the world's most demanding applications. This is marketing where it matters most, in the field, face-to-face, and directly tied to revenue.
As our EMEA Field Marketing Specialist at Vertiv, you'll be the engine behind event delivery, PR coordination and narrative, lead management, and brand-perfect execution across Northern Europe. You won't just plan marketing; you'll make it happen. From packed trade show floors to the precision of perfectly routed leads to sales, you will owe the execution that turns marketing activity into measurable pipeline.
You'll be the trusted day-to-day marketing partner for field sales teams, navigating complex stakeholder landscapes both face-to-face and through remote connections to ensure every activation, campaign, and touchpoint is delivered with the quality and consistency that builds real commercial momentum.
Location & Working Arrangement
This is a remote role; however, you will be travelling regularly (up to 3 months per year) within the UK, Ireland, and the Nordics. You will also be expected to attend face-to-face meetings at our London or Southampton offices on a regular basis.
What You'll Own
- PR, Narrative & Communications: Shape and amplify Vertiv's regional narrative through coordinated PR activity, thought leadership placement, and media engagement. Work alongside the PR Agencies and EMEA PR team to ensure consistent messaging across earned, owned, and paid channels.
- Event Execution & Lead Conversion: Run the full operational playbook for marketing events, trade shows, and field activations end-to-end. Ensure every lead is accurately captured, CRM-routed, qualified, and delivered to Sales with zero pipeline leakage.
- Revenue PODs & Pipeline Contribution: Work closely with Revenue PODs to align field marketing execution with commercial targets. Ensure marketing activities directly feed into POD-level revenue goals.
- Pipeline & Demand Generation: Track marketing-sourced pipeline contribution, monitor channel metrics, and report on the commercial value of every initiative using Power BI, Oracle Analytics, and marketing automation platforms.
- Brand, Content & Communications: Enforce global guidelines across all outputs while ensuring every piece of messaging aligns with the broader GTM strategy and commercial objectives.
- Multi-Stakeholder Interface & Sales Alignment: Serve as the go-to marketing contact for field sales teams, channel partners, regional leadership, and cross-functional stakeholders.
- AI-Powered Efficiency & Innovation: Leverage the latest AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency and enhance content quality.
- Data Governance & Accountability: Ensure all data handling, lead capture, and communications comply with privacy regulations. Track KPIs consistently and maintain data accuracy.
Qualifications Required
- Bachelor’s degree in marketing, Communications, Business, or related field.
- 3+ years of professional experience in field marketing, including content, communications, technical writing, engineering, IT, data centre, or related technical fields.
- Demonstrated experience managing event logistics and post-event lead processes.
- Familiarity with CRM tools and marketing automation platforms.
- Experience using Canva Pro.
- Excellent written and verbal English.
- Willingness to travel regularly within the UK, Ireland, and the Nordics.
Desired Profile
- Strong interest in and understanding technology and digital infrastructure markets.
- Ability to quickly learn and communicate complex technical subjects.
- Ability to manage multiple projects and navigate structured review and approval processes.
- Experience in B2B technology marketing, engineering, IT, data centre, or related industries preferred.
- Proven PR experience and event management skills.
Skills & Competencies
- End-to-end event delivery and logistics management.
- Lead management mastery, CRM routing, qualification, and follow-up frameworks.
- Proven ability to interface with multiple stakeholders at all levels.
- Strong project management and stakeholder coordination skills.
- Experience working with cross-functional stakeholders and managing multiple priorities simultaneously.
- PR coordination and narrative development for regional media and industry audiences.
- Brand enforcement with a keen eye for visual and messaging consistency.
- Social media content development and performance monitoring across B2B platforms.
- Clear, compelling copywriting for case studies, sales enablement, and event collateral.
- Marketing analytics and pipeline reporting.
- Proficiency in leveraging AI-powered content creation, research, productivity, and workflow automation tools.
- Highly organised with the ability to manage multiple concurrent projects in a fast-paced, high-growth environment.
Marketing Field Specialist - Events & PR in Bedford employer: Vertiv Group
Join our dynamic team at the Campsie site, where we prioritise a culture of safety, efficiency, and continuous improvement. As a Team Leader in the Split and Load department, you will not only enhance your leadership skills but also play a pivotal role in shaping team development and operational excellence. With opportunities for personal growth and a commitment to fostering a supportive work environment, this is an excellent place for motivated individuals seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Field Specialist - Events & PR in Bedford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertiv Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertiv Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertiv Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertiv Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Field Specialist - Events & PR in Bedford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertiv Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertiv Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertiv Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertiv Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertiv Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertiv Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
