At a Glance
- Tasks: Drive media relations and create compelling stories that capture attention.
- Company: Join Vertice, a dynamic company shaping the future of B2B PR.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a supportive culture that values curiosity and collaboration.
- Why this job: Make an impact in the tech and finance sectors with your creativity and strategic thinking.
- Qualifications: 5+ years in B2B PR, strong communication skills, and a knack for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Your role at Vertice involves driving media relations, shaping market positioning, and turning complex procurement and SaaS insights into compelling stories that earn attention. This role supports content initiatives and amplifies stories across owned and paid channels.
Responsibilities
- Develop and execute the PR strategy across key regions, ensuring a continuous global cadence of media coverage.
- Create and manage the PR calendar.
- Develop and own relationships with key journalists across procurement, tech, SaaS, and business.
- Work with the content team to align the content calendar with PR needs and translate PR stories into high-performing media content.
- Own media outreach: pitching stories, securing coverage, and managing press cycles.
- Identify and create newsworthy angles from product launches, data insights, and customer wins.
- Draft press releases and reactive commentary; manage executive profiling.
- Own the awards and corporate profile calendar.
- Monitor the media landscape and position Vertice within key industry conversations.
- Own the case study, customer references, and reviews programme.
- Support the AR programme.
- Support owned events and trade shows where necessary.
Requirements
- Minimum 5 years of experience in a B2B PR role with recent experience; preference for those targeting finance, fintech, or procurement trade media.
- Familiarity with UK and US media landscapes, ideally plus EMEA and APAC.
- Extensive experience in multi-format B2B content creation.
- Evidence of having material impact on commercial performance through PR efforts.
- Exceptional project management skills.
- Creativity and attention to detail.
- Strong written and oral communication skills.
- Ability to prioritize and manage multiple projects simultaneously.
- Experience working with senior-level executives.
- Demonstrable equal focus on ROI and creativity.
Things we like to see
- Proven self-starter and individual contributor mentality.
- Strong work ethic with a get-stuff-done mentality.
- Ability to copywrite and craft messaging, as well as interpret numbers and data.
- A helpful, humble attitude that loves contributing to a healthy work culture.
- A natural curiosity to try new things and commit to ambitious plans.
Final things to note
Vertice is an equal opportunities employer, although you must be legally able to work in the specified region of the job.
Global B2B PR & Content Leader employer: Vertice
At Vertice, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages creativity and collaboration. Located in a vibrant region, we offer unique advantages such as access to key industry events and a network of influential media contacts, making this role not only rewarding but also pivotal in shaping the future of B2B communications.
StudySmarter Expert Advice🤫
We think this is how you could land Global B2B PR & Content Leader
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in B2B PR and SaaS. Whether it's a blog post or a video, let your voice be heard and attract attention.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Vertice, and express your interest. Sometimes, the best opportunities are created!
✨Tip Number 4
Keep your online presence sharp! Make sure your LinkedIn profile is up-to-date and reflects your skills in media relations and content creation. It’s your digital handshake!
We think you need these skills to ace Global B2B PR & Content Leader
Some tips for your application 🫡
Show Your Passion for PR:When you're writing your application, let your enthusiasm for PR shine through! We want to see how much you love crafting stories and building media relationships. Share examples of your past successes that highlight your passion and creativity.
Tailor Your Content:Make sure to customise your application to fit the role at Vertice. Use keywords from the job description and demonstrate how your experience aligns with their needs. This shows us that you've done your homework and are genuinely interested in the position.
Highlight Your Achievements:Don't just list your responsibilities; we want to know about your impact! Include specific examples of how your PR efforts have driven results, whether that's increased media coverage or successful campaigns. Numbers and data can really make your application stand out.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to maintain professionalism in your writing. Share a bit about yourself and your work ethic, but keep it relevant to the role. A personal touch can help us connect with you, but clarity and professionalism are key!
How to prepare for a job interview at Vertice
✨Know Your PR Strategy Inside Out
Before the interview, make sure you understand the company's current PR strategy and how it aligns with their business goals. Be ready to discuss how you would enhance their media relations and what innovative ideas you could bring to the table.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in B2B content creation. Bring along case studies or metrics that demonstrate how your content has driven engagement and commercial performance. This will show them you can turn complex insights into compelling stories.
✨Familiarise Yourself with the Media Landscape
Research key journalists and publications in the procurement, tech, and SaaS sectors. During the interview, mention specific journalists you admire and why, as well as how you would approach building relationships with them.
✨Demonstrate Your Project Management Prowess
Be prepared to discuss how you manage multiple projects simultaneously. Share specific examples of how you've prioritised tasks and met deadlines in high-pressure situations, showcasing your exceptional project management skills.
