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- Tasks: Create engaging social media content and lead digital marketing strategies for a fast-growing healthcare brand.
- Company: Join a dynamic consumer healthcare business focused on quality and sustainability.
- Benefits: Full-time role with opportunities for growth in a vibrant, fast-paced environment.
- Why this job: Make a real impact in consumer engagement while working with a passionate team.
- Qualifications: 3-4 years in digital marketing, strong communication skills, and a passion for wellness.
- Other info: Exciting chance to work across multiple international markets and enhance your career.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A fast-growing consumer healthcare business with a global presence is seeking a strategic and creative Digital Marketing Manager to support one of its fastest-growing brands. The business operates across multiple international markets and is recognised for its focus on quality, transparency, sustainability and consumer wellbeing. This role will play a key part in accelerating digital growth, with responsibility for organic social media, email marketing, seasonal promotional campaigns and SEO. This position is well suited to someone who enjoys balancing strategy with hands‑on execution, thrives in a fast‑paced environment and is motivated by building consumer engagement while delivering measurable results.
Key Responsibilities
- Organic Social Media
- Develop and manage monthly content calendars across Instagram, TikTok, Facebook and similar platforms
- Create engaging, educational, wellness‑led content aligned with brand values
- Collaborate with design and content teams to deliver high‑quality visual and video assets
- Manage community engagement and respond to comments and messages
- Track platform trends and performance metrics, optimising strategy accordingly
- Email Marketing
- Plan and execute email marketing strategies to drive engagement and customer lifetime value
- Ensure data accuracy and GDPR compliance
- Analyse performance and share insights to improve retention
- Promotional Campaigns
- Lead multi‑channel promotional campaigns across key seasonal and trading moments
- Coordinate messaging, assets and timelines across email, social and website
- Partner with product, design and e‑commerce teams to ensure alignment
- Monitor performance, optimise ROI and deliver post‑campaign analysis
- SEO
- Optimise website and blog content for search performance
- Conduct keyword research for product pages and educational content
- Produce SEO‑led articles and landing pages
Experience & Requirements
- 3–4 years’ experience in digital marketing, ideally within e‑commerce or consumer healthcare
- Native‑level English with strong written and verbal communication skills
- Strong understanding of organic social media strategy and content creation
- Hands‑on experience with email platforms such as Klaviyo or HubSpot
- Strong organisational, analytical and project management skills
- Genuine interest in consumer healthcare and wellbeing
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Project Management, and Advertising
Industries Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Retail Pharmacies
Social Media Manager employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity and strategic thinking through your own profiles. Share content that reflects your understanding of consumer engagement and the latest trends in digital marketing.
✨Tip Number 2
Network like a pro! Connect with industry professionals on platforms like LinkedIn. Join relevant groups, participate in discussions, and don’t hesitate to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing and social media management. Use real-life examples from your experience to demonstrate your skills and how you can contribute to the company's growth.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your enthusiasm for the role and the company. Don’t forget to follow up after applying to express your continued interest!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Creative Side: When applying for the Social Media Manager role, let your creativity shine through! Share examples of your past work, especially any engaging content you've created for social media. We want to see how you can bring our brand values to life!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing, particularly in e-commerce or consumer healthcare. We love seeing how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Be Data-Driven: Since this role involves tracking performance metrics, it’s important to mention any analytical skills you have. Talk about how you've used data to optimise campaigns in the past. We’re all about measurable results, so show us your numbers!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Vertical Advantage
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest trends, features, and best practices. This will show that you’re not just a user but someone who understands how to leverage these tools for brand growth.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created that align with wellness and consumer engagement. Bring visuals if possible! This will help demonstrate your ability to create engaging, educational content that resonates with audiences.
✨Understand SEO Basics
Brush up on SEO principles, especially as they relate to content creation. Be ready to discuss how you would optimise social media posts and blog articles for search performance. This shows you can think strategically about content beyond just social media.
✨Be Data-Driven
Familiarise yourself with key performance metrics for social media and email marketing. Be prepared to discuss how you’ve used data to inform your strategies in the past. This will highlight your analytical skills and your ability to drive measurable results.
