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- Tasks: Drive online visibility and engagement for top household brands across major retailer websites.
- Company: Join a leading FMCG business with a focus on digital innovation.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams across Europe for exciting projects.
- Why this job: Make a real impact on brand performance and online sales in a dynamic environment.
- Qualifications: 4+ years in digital shelf management, strong analytical and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf. As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.
The Role
- Manage and optimise the company’s digital shelf programme and syndication networks.
- Develop and execute best-in-class content optimisation strategies aligned to brand identity.
- Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
- Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
- Monitor and report on key metrics using Profitero and other performance tools.
- Identify insights and recommend strategies to improve online visibility and conversion.
- Enable and upskill marketing teams to get the most from their digital shelf presence.
- Continuously improve processes and tools to streamline content creation workflows.
About You
- 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
- Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
- Hands‑on experience managing Amazon or other major retailer platforms.
- Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
- Excellent project management, analytical and stakeholder management skills.
- Comfortable working cross-functionally with UK and European teams.
Job Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing, Project Management, and Advertising
- Industries: Personal Care Product Manufacturing, Retail Health and Personal Care Products, Retail Pharmacies
Senior Digital Marketing Manager employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their online visibility and conversion rates based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Digital Marketing Manager. Highlight your experience with digital shelf management and content optimisation, and don’t forget to sprinkle in some keywords from the job description to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you’ve driven online sales growth in the past. We love seeing real examples, so don’t hold back on the details!
Showcase Your Analytical Skills: Since this role involves monitoring key metrics and analysing performance, make sure to highlight any relevant analytical tools you’ve used. Whether it’s Profitero or others, we want to see how you’ve turned data into actionable insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Vertical Advantage
✨Know Your Digital Shelf Inside Out
Make sure you brush up on your knowledge of digital shelf management and content optimisation strategies. Be ready to discuss how you've successfully driven visibility and engagement for brands in the past, especially within FMCG. This will show that you understand the role and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with performance tools like Profitero. Bring examples of how you've used data to identify insights and improve online visibility and conversion rates. This will demonstrate your ability to make data-driven decisions, which is crucial for this role.
✨Collaboration is Key
Since the role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your project management skills and how you've led projects that influenced online sales growth. This will show that you're a team player who can drive results.
✨Be Ready to Discuss Tools and Platforms
Familiarise yourself with content syndication tools like Brandbank, BazaarVoice, and Salsify. Be prepared to discuss your hands-on experience with Amazon or other major retailer platforms. This will help you stand out as someone who can effectively manage and optimise the company's digital shelf programme.