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For Companies At a Glance
- Tasks: Lead retail strategy and drive growth for a fast-growing wellness brand.
- Company: Join one of the UK's top wellness brands focused on sustainability and innovation.
- Benefits: Enjoy a high-impact role with opportunities for international travel and professional growth.
- Why this job: Be part of a purpose-driven brand making a real impact in the wellness industry.
- Qualifications: Proven experience in retail sales leadership, ideally in FMCG or sustainability sectors.
- Other info: This is a senior-level position with significant influence on the brand's future.
The predicted salary is between 43200 - 72000 £ per year.
The Business
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent. This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Global Sales Director (Retail Expansion)
We’re currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth. You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:
- Retail Strategy & Expansion
- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
- Business Development & Account Management
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Sales Performance & Commercial Growth
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
- Cross-Functional Collaboration
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
Requirements:
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Sales Director - Retail employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Retail
✨Tip Number 1
Network with professionals in the wellness and retail sectors. Attend industry events, webinars, or trade shows to connect with potential partners and gain insights into the latest trends. Building relationships can open doors to opportunities that may not be advertised.
✨Tip Number 2
Research the brand thoroughly before your interview. Understand their values, product offerings, and market positioning. This knowledge will help you tailor your discussions around how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled retail operations in previous roles. Highlight your achievements in driving revenue growth and building strong partnerships, as these are key aspects of the Sales Director role.
✨Tip Number 4
Stay updated on market trends related to sustainability and consumer behaviour. Being knowledgeable about current challenges and opportunities in the retail space will demonstrate your commitment to the brand's mission and your ability to lead effectively.
We think you need these skills to ace Sales Director - Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail sales leadership, particularly within FMCG or sustainability-led brands. Use specific examples that demonstrate your ability to drive growth and build relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and your strategic vision for retail expansion. Mention how your values align with the company's mission and how you can contribute to their growth.
Highlight Key Achievements: In both your CV and cover letter, emphasise key achievements such as revenue targets exceeded, successful partnerships secured, or innovative strategies implemented. Use quantifiable metrics to illustrate your impact.
Showcase Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used data to inform decisions and optimise strategies in previous roles. This will demonstrate your analytical capabilities to potential employers.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Retail Strategy Experience
Be prepared to discuss your previous experience in developing and implementing retail strategies. Highlight specific examples where you've successfully accelerated growth or increased brand visibility, especially in high-growth environments.
✨Demonstrate Relationship-Building Skills
Since the role involves building strong relationships with buyers and distributors, come equipped with examples of how you've fostered successful partnerships in the past. This could include negotiation tactics or ways you've maintained long-term account growth.
✨Be Data-Driven
The company values a data-driven approach, so be ready to discuss how you've used data and analytics to inform your sales strategies. Prepare to share insights on how you've monitored performance and optimised strategies based on trends.
✨Express Your Passion for Sustainability
Given the brand's focus on sustainability, it's crucial to convey your passion for this area. Share any relevant experiences or initiatives you've been involved in that align with their values of clean and sustainable alternatives.
