At a Glance
- Tasks: Lead retail expansion and drive sustainable revenue growth for a fast-growing wellness brand.
- Company: Join one of the UK's leading wellness brands focused on innovation and sustainability.
- Benefits: Enjoy a full-time role with opportunities for professional growth and impactful work.
- Other info: This is a senior-level position with significant influence on the brand's retail presence.
- Why this job: Shape retail strategy in a purpose-driven company that values excellence and long-term impact.
- Qualifications: Proven experience in retail sales leadership, ideally in FMCG or sustainability-focused brands.
The predicted salary is between 43200 - 72000 £ per year.
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Direct message the job poster from Vertical Advantage
Connecting High-Calibre Traditional Sales and Marketing Professionals with Top FMCG Businesses | george@vertical-advantage.com
The Business
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent.
This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Sales Director (Retail Expansion)
We're currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth.
You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:
- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
Business Development & Account Management
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
Cross-Functional Collaboration
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
Requirements:
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Sales, Business Development, and Strategy/PlanningIndustries
Consumer Services, Retail Health and Personal Care Products, and Retail
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#J-18808-LjbffrSales Director employer: Vertical Advantage
Vertical Advantage is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Greater London. With a strong focus on employee development, you will have ample opportunities for growth while working on impactful supply chain projects. The competitive salary and comprehensive benefits package, combined with the flexibility of a hybrid role, make this an attractive opportunity for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network with professionals in the FMCG and wellness sectors. Attend industry events, webinars, or local meetups to connect with potential contacts who can provide insights or even referrals for the Sales Director role.
✨Tip Number 2
Research the company’s current retail strategies and partnerships. Understanding their approach will allow you to tailor your discussions and demonstrate how your experience aligns with their goals during any conversations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled retail operations in previous roles. Highlight your achievements in driving revenue growth and building strong relationships with distributors and retailers.
✨Tip Number 4
Stay updated on trends in sustainability and consumer behaviour within the wellness sector. Being knowledgeable about these topics will help you engage meaningfully with the hiring team and show your passion for the brand's mission.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in retail sales leadership, particularly within FMCG or sustainability-led brands. Use specific examples that demonstrate your ability to drive growth and build relationships.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for sustainability and your strategic mindset. Mention how your previous experiences align with the responsibilities of the Sales Director role and how you can contribute to the company's growth.
Highlight Key Achievements:In your application, emphasise key achievements that reflect your ability to exceed revenue targets and manage successful partnerships. Use metrics where possible to quantify your success and impact in previous roles.
Showcase Analytical Skills:Demonstrate your data-driven approach by including examples of how you've used analytics to inform strategy and optimise performance in past positions. This will resonate well with the company's focus on results-oriented growth.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Strategic Vision
As a Sales Director, you'll need to demonstrate your ability to develop and implement strategic retail sales plans. Be prepared to discuss specific examples of how you've successfully scaled retail operations in the past, particularly in high-growth environments.
✨Highlight Relationship-Building Skills
Strong relationship-building and negotiation skills are crucial for this role. Share stories that illustrate how you've built productive relationships with buyers and distributors, and how these relationships have contributed to revenue growth.
✨Emphasise Data-Driven Decision Making
The company values a data-driven approach, so be ready to discuss how you've used data and analytics to identify opportunities and optimise sales strategies. Bring examples of KPIs you've tracked and how they influenced your decisions.
✨Demonstrate Passion for Sustainability
Given the brand's focus on sustainability, it's important to convey your passion for purpose-led growth. Prepare to discuss how your values align with the company's mission and how you've contributed to sustainability initiatives in previous roles.
