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- Tasks: Lead shopper marketing initiatives to boost brand visibility and sales in retail environments.
- Company: Join a high-growth FMCG company focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, car allowance, and performance bonuses.
- Why this job: Be part of a dynamic team driving impactful marketing campaigns and enhancing shopper experiences.
- Qualifications: Experience in retail media and shopper marketing is essential; leadership skills are a plus.
- Other info: Opportunity to work with top retailers and influence marketing strategies across the UK & Ireland.
The predicted salary is between 42000 - 66000 £ per year.
A great opportunity at a high growth FMCG to develop and support the execution of strategic shopper marketing initiatives that improve the visibility of their brands in retail (in store and online) environments whilst driving sales and enhancing the shopper experience.
The purpose of the role is to increase the awareness of their brands at the point of purchase, instore and online.
Key Responsibilities/Accountabilities:
• Increase efficiency and effectiveness of retail media spend across the UK & Irish retail market
• Manage retail media shopper marketing agency relationship and customer media houses network
• Utilize data on to understand the impact of campaigns and activations, to allow further refinement
• Line management of 1x direct reports
• Engage, network and influence key omni-channel retailer contacts
• Manage and monitor the shopper marketing budget, to improve ROI and accurate financial control.
• Identify opportunities for process improvement and innovation in execution
Further Details
1. Strategy Development:
o Developing comprehensive retail media and shopper marketing strategies that align with brand goals and retail partner objectives across UK & Irish retail markets
o Identifying key shopper insights and trends to inform marketing initiatives.
2. Campaign Management:
o Planning and overseeing the execution of multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.
o Collaborating with marketing (and graphic designer) to develop compelling marketing materials that resonate with shoppers.
3. Retail Partnership:
o Building and maintaining strong relationships with retail partners / agencies to ensure effective implementation of marketing strategies.
o Negotiating and managing media placements within retail environments.
4. Performance Analysis:
o Utilizing data analytics to measure the effectiveness of shopper marketing campaigns and make data-driven decisions.
o Generating reports on campaign performance, shopper behaviour, and ROI to inform future strategies.
o Creating and evolving a ‘playbook’ by retailer to ensure we are always optimising spend and driving efficiency and effectiveness
5. Budget Management:
o Managing budgets for retail media and shopper marketing activities.
o Ensuring efficient allocation of resources to maximize campaign impact.
6. Team Leadership:
o Developing and managing 1 direct report.
o Fostering collaboration and driving a high-performance culture within the broader commercial team.
7. Innovation and Trend Analysis:
o Staying abreast of industry trends, emerging technologies, and competitive activities.
o Continuously seeking innovative ways to enhance shopper engagement and brand presence.
Salary up to £55,000 base, with a £5,000 car allowance and 15% bonus.
Retail Media & Shopper Marketing Manager employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Media & Shopper Marketing Manager
✨Tip Number 1
Make sure to familiarize yourself with the latest trends in retail media and shopper marketing. Understanding current strategies and technologies will help you speak confidently about how you can contribute to our goals.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in retail partnerships. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analytics to drive marketing decisions in past roles. We value candidates who can demonstrate a strong analytical mindset and a results-oriented approach.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in managing teams or projects. We are looking for someone who can inspire and lead others while driving high performance.
We think you need these skills to ace Retail Media & Shopper Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and accountabilities, especially around strategy development, campaign management, and performance analysis.
Tailor Your CV: Customize your CV to highlight relevant experience in retail media and shopper marketing. Emphasize any previous roles where you managed budgets, developed strategies, or analyzed campaign performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for shopper marketing and your understanding of the FMCG sector. Mention specific examples of how you've driven sales or improved brand visibility in past roles.
Highlight Data-Driven Achievements: In both your CV and cover letter, include quantifiable achievements related to data analytics and campaign performance. This could be improvements in ROI, successful budget management, or innovative marketing strategies you've implemented.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop comprehensive retail media and shopper marketing strategies. Highlight your understanding of brand goals and retail partner objectives, especially in the UK and Irish markets.
✨Demonstrate Data-Driven Decision Making
Emphasize your experience with data analytics. Be ready to provide examples of how you've utilized data to measure campaign effectiveness and make informed decisions that improved ROI.
✨Highlight Your Relationship Management Skills
Discuss your ability to build and maintain strong relationships with retail partners and agencies. Share specific instances where you successfully negotiated media placements or collaborated on marketing initiatives.
✨Prepare for Budget Management Questions
Expect questions about budget management for retail media and shopper marketing activities. Be ready to explain how you've ensured efficient allocation of resources to maximize campaign impact in previous roles.
