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- Tasks: Lead digital content strategy and create engaging campaigns for a health brand.
- Company: Fast-growing international consumer health business with a focus on wellness products.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Shape impactful content strategies and drive brand growth in a creative role.
- Qualifications: 7+ years in digital content marketing with strong writing and campaign skills.
- Other info: Join a passionate team and make a difference in consumer wellness.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re working with a fast‑growing, international consumer health business operating across 90 markets with a broad portfolio of established personal‑care and wellness products. The company is scaling rapidly through organic growth and acquisitions and is now seeking a Digital Content Lead to drive content excellence for one of its high‑growth vitamin and supplement brands across Europe. This role sits at the centre of digital growth. You’ll shape the brand’s end‑to‑end content strategy, lead full‑funnel campaigns, and own the organic content ecosystem across social, email, website and SEO. You’ll also manage and develop a Digital Marketing Manager, ensuring best‑in‑class execution that aligns with commercial objectives.
As Digital Content Lead, you’ll combine creative vision with strategic and commercial thinking to build consumer‑led content that drives measurable performance in a fast‑paced, entrepreneurial environment.
Key Responsibilities- Lead the ideation and delivery of integrated digital campaigns across organic social, website, email, landing pages and paid touchpoints.
- Create clear creative briefs and collaborate with internal and external creative teams.
- Ensure all campaigns support brand positioning and growth objectives.
- Own all content and asset outputs, ensuring consistency and alignment with brand visual and tone‑of‑voice guidelines.
- Define scopes of work and coordinate with creative teams to deliver high‑quality assets at scale.
- Produce high‑quality native‑level English copy including website content, email campaigns, press releases and video scripts.
- Define and evolve the organic social media strategy.
- Guide platform‑specific approaches across Instagram, TikTok, Facebook and other relevant channels.
- Stay close to trends and audience insights to ensure content relevance and impact.
- Lead the email marketing strategy to drive engagement, retention and conversion.
- Oversee segmentation, journeys and campaign optimisation.
- Ensure best practice compliance with data protection and email regulations.
- Drive an SEO‑first content approach to increase organic traffic and visibility.
- Oversee keyword strategy, content optimisation and technical SEO improvements.
- Track performance and optimise based on insights.
- 7+ years’ experience in digital content or content‑led marketing roles, ideally within consumer or eCommerce environments.
- Strong experience across full‑funnel campaigns, organic social, email marketing and SEO.
- Native‑level English with excellent writing and editing skills.
- Proven ability to bring ideas to life across written, visual, video and social formats.
- Strong understanding of social platforms including Instagram, Facebook, TikTok and Pinterest.
- Commercially minded, with a solid grasp of eCommerce metrics such as ROAS, CPA, CTR and conversion rate.
- Comfortable working cross‑functionally and managing multiple projects simultaneously.
- Creative, proactive and passionate about consumer wellness and supplements.
- Experience with brand management and content marketing frameworks.
Employment type: Full‑time
Job function: Marketing, Advertising, and Art/Creative
Industries: Retail, Online and Mail Order Retail, and Personal Care Product Manufacturing.
Digital Content Lead in Reading employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Lead in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content. Whether it’s campaigns you've led or content you've created, make sure it’s easily accessible for potential employers to see.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand voice and recent campaigns so you can discuss how you’d contribute to their growth as a Digital Content Lead.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Content Lead in Reading
Some tips for your application 🫡
Show Off Your Creative Side: As a Digital Content Lead, creativity is key! Make sure your application reflects your unique style and approach to content. Use engaging language and showcase your best work in your portfolio.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience with full-funnel campaigns, SEO, and social media strategies. We want to see how you can drive growth for our brand!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Highlight your achievements and skills without waffling on!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vertical Advantage
✨Know Your Stuff
Before the interview, dive deep into the company’s digital presence. Familiarise yourself with their content strategy, social media channels, and recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their digital content.
✨Showcase Your Creativity
Prepare to share examples of your past work that highlight your creative vision. Bring along a portfolio or case studies that demonstrate your ability to lead full-funnel campaigns and produce high-quality content across various platforms. Be ready to discuss the impact of your work on engagement and conversion rates.
✨Understand the Metrics
Brush up on key eCommerce metrics like ROAS, CPA, and CTR. Be prepared to discuss how you've used these metrics to inform your content strategies in the past. Showing that you can blend creativity with commercial thinking will set you apart from other candidates.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current challenges in digital content or how they measure success for their campaigns. This demonstrates your strategic mindset and eagerness to contribute to their growth.
