Programmatic Manager

Programmatic Manager

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimise programmatic campaigns for a key client in the betting industry.
  • Company: Join a fast-growing, award-winning media agency known for creativity and innovation.
  • Benefits: Enjoy private healthcare, hybrid working, paid volunteering days, and monthly socials.
  • Why this job: Be part of a dynamic team that values collaboration and personal development.
  • Qualifications: 3+ years in programmatic, strong analytical skills, and experience with major DSPs required.
  • Other info: This is a hands-on, client-facing role with opportunities for growth and new tech integration.

The predicted salary is between 36000 - 60000 £ per year.

A leading independent media agency is hiring a Programmatic Manager to work on one of their key clients in the betting industry. The agency is known for its rapid growth, award-winning culture, and commitment to creativity, innovation, and development.

About the Role:

As Programmatic Manager, you will plan, execute, and optimize programmatic campaigns end-to-end. You’ll work closely with Planning, Data, and other activation teams (Paid Social, AV, Search) to ensure integrated, effective delivery. Your focus will be on using programmatic to meet business goals across both brand and performance objectives. This is a hands-on, client-facing role where you’ll also play a strategic part in measurement, attribution, and data visualization. You’ll manage vendor relationships and bring new tech and data partnerships into the agency.

Key Responsibilities:

  • Own full campaign process from planning to reporting
  • Translate client briefs into data-driven programmatic strategies
  • Optimize across multiple DSPs (DV360, StackAdapt, Adform preferred)
  • Lead onboarding and setup for new clients
  • Monitor and test the latest ad products and tracking tech
  • Contribute to training, internal processes, and pitch activity

About You:

  • 3+ years’ programmatic experience, ideally with agency-side exposure
  • Strong trading and strategic planning capabilities
  • Technically proficient across major DSPs and tagging systems (e.g., CM360)
  • Skilled in analytics, measurement frameworks, and performance reporting
  • Collaborative, proactive, and detail-oriented
  • Confident communicator and presenter
  • Comfortable managing client relationships and multi-channel integration
  • Passionate about digital marketing and eager to grow

Salary & Benefits:

  • Private healthcare, pension, Audible membership
  • Hybrid working (minimum 3 days in-office)
  • Paid volunteering days, extra annual leave, personal development fund
  • Monthly socials, team away days, and more
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Contact Detail:

Vertical Advantage Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Programmatic Manager

✨Tip Number 1

Familiarise yourself with the latest trends in programmatic advertising, especially within the betting industry. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the sector.

✨Tip Number 2

Network with professionals in the programmatic space, particularly those who have experience in agency roles. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.

✨Tip Number 3

Brush up on your technical skills related to major DSPs like DV360 and StackAdapt. Consider taking online courses or certifications that can enhance your proficiency and make you stand out as a candidate.

✨Tip Number 4

Prepare to discuss specific examples of successful programmatic campaigns you've managed. Be ready to explain your strategic approach, the tools you used, and how you measured success to showcase your hands-on experience.

We think you need these skills to ace Programmatic Manager

Programmatic Advertising
Campaign Management
Data-Driven Strategy
Digital Marketing
Client Relationship Management
Analytics and Measurement Frameworks
Performance Reporting
Technical Proficiency in DSPs (e.g., DV360, StackAdapt, Adform)
Tagging Systems Knowledge (e.g., CM360)
Cross-Channel Integration
Vendor Relationship Management
Ad Product Testing
Training and Development
Strong Communication Skills
Strategic Planning

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Programmatic Manager. Familiarise yourself with programmatic advertising, DSPs, and the specific requirements mentioned in the job description.

Tailor Your CV: Customise your CV to highlight relevant experience in programmatic advertising, especially any agency-side exposure. Emphasise your skills in analytics, measurement frameworks, and client relationship management.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your strategic planning capabilities. Mention specific examples of successful campaigns you've managed and how they align with the agency's goals.

Highlight Technical Proficiency: In your application, clearly outline your technical skills with major DSPs and tagging systems. Provide examples of how you've used these tools to optimise campaigns and achieve business objectives.

How to prepare for a job interview at Vertical Advantage

✨Showcase Your Programmatic Expertise

Make sure to highlight your experience with programmatic campaigns, especially any specific platforms like DV360 or StackAdapt. Be prepared to discuss how you've optimised campaigns in the past and the results you've achieved.

✨Demonstrate Strategic Thinking

Since this role involves translating client briefs into data-driven strategies, come prepared with examples of how you've approached similar tasks. Discuss your thought process and how you align campaign objectives with business goals.

✨Prepare for Client-Facing Scenarios

As a Programmatic Manager, you'll be managing client relationships. Think of examples where you've successfully communicated complex ideas to clients or resolved issues. This will show your confidence and ability to handle client interactions.

✨Stay Updated on Industry Trends

The digital marketing landscape is always evolving, so be ready to discuss the latest trends in programmatic advertising. Mention any new technologies or ad products you've tested and how they could benefit the agency's clients.

Programmatic Manager
Vertical Advantage
Location: City of London
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