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- Tasks: Lead and optimise programmatic campaigns for a key client in the betting industry.
- Company: Join a fast-growing, award-winning media agency known for creativity and innovation.
- Benefits: Enjoy private healthcare, hybrid working, paid volunteering days, and monthly socials.
- Why this job: Be part of a dynamic team that values collaboration and personal growth in digital marketing.
- Qualifications: 3+ years of programmatic experience with strong trading and strategic planning skills required.
- Other info: Hands-on role with opportunities to manage client relationships and explore new tech.
The predicted salary is between 36000 - 60000 £ per year.
A leading independent media agency is hiring a Programmatic Manager to work on one of their key clients in the betting industry. The agency is known for its rapid growth, award-winning culture, and commitment to creativity, innovation, and development.
About the Role:
As Programmatic Manager, you will plan, execute, and optimize programmatic campaigns end-to-end. You’ll work closely with Planning, Data, and other activation teams (Paid Social, AV, Search) to ensure integrated, effective delivery. Your focus will be on using programmatic to meet business goals across both brand and performance objectives. This is a hands-on, client-facing role where you’ll also play a strategic part in measurement, attribution, and data visualization. You’ll manage vendor relationships and bring new tech and data partnerships into the agency.
Key Responsibilities:
- Own full campaign process from planning to reporting
- Translate client briefs into data-driven programmatic strategies
- Optimize across multiple DSPs (DV360, StackAdapt, Adform preferred)
- Lead onboarding and setup for new clients
- Monitor and test the latest ad products and tracking tech
- Contribute to training, internal processes, and pitch activity
About You:
- 3+ years’ programmatic experience, ideally with agency-side exposure
- Strong trading and strategic planning capabilities
- Technically proficient across major DSPs and tagging systems (e.g., CM360)
- Skilled in analytics, measurement frameworks, and performance reporting
- Collaborative, proactive, and detail-oriented
- Confident communicator and presenter
- Comfortable managing client relationships and multi-channel integration
- Passionate about digital marketing and eager to grow
Salary & Benefits:
- Private healthcare, pension, Audible membership
- Hybrid working (minimum 3 days in-office)
- Paid volunteering days, extra annual leave, personal development fund
- Monthly socials, team away days, and more
Programmatic Manager employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Manager
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising, especially within the betting industry. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the sector.
✨Tip Number 2
Network with professionals already working in programmatic roles or at media agencies. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful programmatic campaigns you've managed. Highlight your strategic planning capabilities and how you've optimised campaigns across different DSPs to meet client goals.
✨Tip Number 4
Showcase your collaborative skills by discussing experiences where you've worked closely with cross-functional teams. Emphasise your ability to integrate various channels and how this has led to successful outcomes in past projects.
We think you need these skills to ace Programmatic Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your programmatic experience, especially any work with DSPs like DV360 or StackAdapt. Emphasise your strategic planning capabilities and any relevant achievements in campaign optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention specific experiences that demonstrate your ability to manage client relationships and lead programmatic campaigns.
Showcase Relevant Skills: Highlight your technical proficiency with major DSPs and tagging systems. Include examples of how you've used analytics and measurement frameworks to drive performance in past roles.
Prepare for Interviews: Be ready to discuss your approach to campaign management and optimisation. Prepare examples of successful projects and be prepared to talk about how you would handle client briefs and integrate multi-channel strategies.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Programmatic Expertise
Make sure to highlight your experience with programmatic campaigns, especially your familiarity with DSPs like DV360 and StackAdapt. Be prepared to discuss specific campaigns you've managed and the strategies you employed to optimise them.
✨Demonstrate Data-Driven Decision Making
Since the role involves translating client briefs into data-driven strategies, come equipped with examples of how you've used analytics and measurement frameworks in past roles. This will show your ability to make informed decisions that align with business goals.
✨Prepare for Client-Facing Scenarios
As this is a client-facing role, practice articulating your ideas clearly and confidently. Think of scenarios where you've successfully managed client relationships and be ready to discuss how you handle challenges or objections.
✨Emphasise Collaboration Skills
The job requires working closely with various teams, so be ready to share examples of how you've collaborated with others in previous positions. Highlight your proactive approach and how you contribute to team success, especially in multi-channel integration.
