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- Tasks: Drive creative strategy and manage content processes for paid and organic campaigns.
- Company: Join a dynamic D2C brand in personal care and wellness, based in London.
- Benefits: Enjoy a competitive salary, growth opportunities, and a supportive team environment.
- Why this job: Be part of a fast-paced, innovative team shaping impactful content strategies.
- Qualifications: 3-5 years in creative strategy, strong analytical skills, and META ads experience required.
- Other info: Submit your CV and portfolio to showcase your creative work.
The predicted salary is between 35000 - 45000 £ per year.
A forward thinking and growing direct-to-consumer (D2C) brand in the personal care and wellness sector is seeking a Content Strategist to join their team in London. Reporting to the Head of Growth, you’ll play a pivotal role in driving their creative strategy, owning end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels. They are looking for an analytical and creative marketer who thrives in a fast-paced environment, bringing fresh content ideas and a strategic mindset to the table. If you’re passionate about crafting compelling ad creative, refining organic content, and leading a team to deliver results, this is the role for you!
Key Responsibilities:
- Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
- Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
- Analyze performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
- Identify and target new audiences with tailored creative content, covering a broad range of our target market.
- Manage workflows across the business, collaborating with a freelance videographer and potentially an agency, while exploring opportunities to bring content creation in-house.
- Lead the team in brainstorming, refining ideas, and delivering high-impact assets, giving Rosie capacity to focus on broader growth initiatives.
- Stay ahead of trends, drawing inspiration from competitor ad libraries and industry benchmarks to propose innovative content ideas.
Who You Are:
- 3-5 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
- Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
- A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
- Proactive and adaptable, thriving in an environment with lots of change and owning processes from start to finish.
- Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.
- A collaborative leader who can inspire a team, refine ideas, and turn concepts into actionable assets.
What’s on Offer:
- A salary of £35,000 - £45,000, commensurate with experience.
- The opportunity to shape the content strategy for a growing D2C brand.
- A dynamic, creative role with the chance to build and lead in-house content capabilities.
- A supportive team environment with plenty of room for growth and innovation.
How to Apply:
We’re moving quickly! Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions).
Performance Content Strategist employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Content Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in D2C marketing and content strategy. This will not only help you understand the brand's current positioning but also allow you to propose innovative ideas during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive content decisions in past roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in the D2C space, especially those who have experience with META ads. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your creative process in detail. Be ready to explain how you approach brainstorming sessions, manage workflows, and collaborate with teams to produce high-impact content.
We think you need these skills to ace Performance Content Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Creative Strategist, particularly in D2C brands or ad creative agencies. Emphasise your analytical skills and any specific achievements related to content strategy and campaign performance.
Showcase Your Portfolio: Include a portfolio that demonstrates your best creative work. Focus on ad campaigns, organic content, and any shoot productions you've managed. Ensure it reflects your ability to engage audiences and drive results.
Craft a Compelling Cover Letter: Write a cover letter that connects your experience with the key responsibilities outlined in the job description. Highlight your passion for content creation and your strategic mindset, and explain how you can contribute to the company's growth.
Highlight Relevant Tools and Skills: Mention your familiarity with META ads and any other tools like Sprinklr that you have used. Discuss your analytical approach to content decisions and how you’ve used data to optimise campaigns in previous roles.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Creative Portfolio
Make sure to bring along a well-curated portfolio that highlights your best work in ad campaigns and organic content. This is your chance to visually demonstrate your creative strategy skills and how you've successfully engaged audiences in the past.
✨Prepare for Analytical Questions
Since the role requires strong analytical skills, be ready to discuss how you've used data to drive content decisions. Familiarise yourself with key performance metrics like CTRs and be prepared to share specific examples of how you've optimised campaigns based on these insights.
✨Demonstrate Your Leadership Skills
As a collaborative leader, it's important to show how you've inspired and managed teams in previous roles. Think of examples where you've led brainstorming sessions or refined ideas into actionable assets, and be ready to discuss your approach to team dynamics.
✨Stay Ahead of Industry Trends
Research current trends in the D2C space and be prepared to discuss how you can apply these insights to the company's content strategy. Mention any competitor ad libraries or industry benchmarks you've explored, and propose innovative content ideas that could benefit the brand.
