This range is provided by Vertical Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Vertical Advantage
We’ve partnered with a leading global brand in the health and nutrition sector to find them a Paid Media Specialist. They’re looking for a hands on digital marketer passionate about delivering growth through performance marketing. This is an exciting opportunity to take ownership of day-to-day campaign execution across Google, Meta, and TikTok Ads, directly driving revenue and customer acquisition for a fast-growing D2C ecommerce business. If you are working for agency on FMCG ecommerce brands looking to go in house or looking to fast track your rise to Paid Media Management, this could be a great role for you!
Responsibilities
- Plan, build, and optimise paid media campaigns across Google Ads, Meta Ads, and TikTok Ads to deliver strong ROAS, drive traffic, and increase online sales.
- Monitor campaigns daily, making data-led adjustments to improve conversion rates, reduce CPA, and maximise efficiency.
- Work closely with the creative team to brief and test ad creatives, messaging, and formats to identify what drives engagement and sales.
- Manage targeting and segmentation strategies across platforms to reach high-intent and high-value audiences.
- Allocate and optimise budgets across channels to ensure spend efficiency and commercial impact.
- Use GA4, Looker Studio, and native ad platform dashboards to track performance, produce reports, and identify growth opportunities.
- Partner with ecommerce, trading, and UX teams to ensure alignment between paid activity, onsite experience, and wider marketing initiatives.
- Keep up to date with the latest platform updates, tools, and best practices in performance marketing.
Requirements
- 3–5 years of hands‑on experience managing paid campaigns across Google, Meta, and TikTok Ads within a D2C brand or digital agency.
- Experience running campaigns that directly drive sales and revenue for online stores (Shopify experience desirable).
- Strong understanding of campaign tracking, attribution, and optimisation using tools such as GA4 and Looker Studio.
- Confident interpreting performance data, spotting trends, and taking action to improve results.
- A self‑starter who enjoys being hands‑on and thrives on delivering measurable outcomes.
- Excellent communication skills and experience working cross‑functionally with creative, marketing, and ecommerce teams.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Advertising
Industries
Retail Health and Personal Care Products, Food and Beverage Manufacturing, Online and Mail Order Retail
Referrals increase your chances of interviewing at Vertical Advantage by 2x
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist - Ecommerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Vertical Advantage are looking for when hiring for a Paid Media Specialist - Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Vertical Advantage for the Paid Media Specialist - Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Vertical Advantage as a Paid Media Specialist - Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Vertical Advantage’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Paid Media Specialist - Ecommerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Vertical Advantage, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Vertical Advantage's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Vertical Advantage. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Vertical Advantage
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Vertical Advantage uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Vertical Advantage. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
