At a Glance
- Tasks: Lead digital marketing tech projects and drive transformation for top household brands.
- Company: Join a leading consumer goods business with a focus on innovation.
- Benefits: Enjoy a hybrid work model, generous holiday allowance, and enhanced pension scheme.
- Other info: Great opportunities for learning, development, and career progression.
- Why this job: Shape the future of marketing technology and make a real impact in a fast-paced environment.
- Qualifications: Experience in digital marketing tech and strong project management skills required.
The predicted salary is between 60000 - 75000 £ per year.
A leading consumer goods business is looking for an experienced Marketing Data & Automation Lead to join its digital function and play a key role in shaping the future of its marketing technology and digital capability strategy. Operating within a fast-paced, innovation-led environment, this role will focus on driving digital transformation across a portfolio of household brands, enabling marketing teams to deliver best-in-class consumer engagement and data-driven performance.
Location: Hybrid working with 2–3 days per week in a Surrey-based office.
The Role
Reporting into the Head of Digital, you will lead the strategic planning, integration and implementation of the organisation’s digital marketing technology roadmap. Acting as both Project Manager and Product Owner across key initiatives, you will partner with a wide range of internal and external stakeholders to deliver scalable digital solutions and support ambitious growth plans.
Key responsibilities include:
- Leading the digital marketing technology roadmap to enhance marketing capability and performance
- Managing and delivering key digital transformation and marketing technology projects
- Acting as Technical Product Owner for websites and digital platforms
- Supporting initiatives across customer data platforms (CDPs), CRM, D2C and website development
- Collaborating with marketing, IT, analytics and external agency partners
- Ensuring compliance across consumer data, GDPR and digital security standards
- Managing third-party vendors and agency relationships
- Supporting the development of reporting frameworks, dashboards and performance measurement tools
- Driving integration and consolidation of consumer data feeds to support CRM and eCommerce strategies
- Translating technical data and analytics into actionable commercial insights
- Keeping up to date with evolving digital technologies and identifying opportunities for innovation
What We’re Looking For
- Significant experience within digital marketing technology, data or digital operations roles
- Strong understanding of the digital ecosystem including websites, CRM, analytics, search and content platforms
- Experience managing complex, multi-channel digital projects
- Strong stakeholder management across internal teams and external partners
- Knowledge of analytics and marketing technology platforms such as Google Analytics, GTM and Search Console
- Experience with project delivery methodologies including Agile and Waterfall
- Technical understanding of web development, CMS platforms and basic HTML/CSS
- Strong analytical and problem-solving capability with the ability to turn data into actionable insight
- Experience managing budgets and third-party suppliers
- Confident communicator able to simplify technical concepts for non-technical audiences
- Comfortable operating in fast-paced, evolving environments with ambiguity and change
Enhanced pension scheme
Generous holiday allowance plus additional flexible leave days
Strong focus on learning, development and career progression
Marketing Technology Analytics Manager employer: Vertical Advantage
Join a leading consumer goods business that champions innovation and digital transformation in a dynamic work environment. With a strong emphasis on employee growth, you will benefit from a generous holiday allowance, an enhanced pension scheme, and ample opportunities for learning and career progression. The hybrid working model allows for flexibility while collaborating with talented teams in a Surrey-based office, making it an excellent place to advance your career in marketing technology.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology Analytics Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to demonstrate your expertise in digital marketing technology and analytics, so make it shine!
✨Ace the Interview
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how your experience aligns with their goals, especially around driving digital transformation and enhancing marketing capabilities.
✨Apply Through Us!
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help shape the future of marketing technology. Plus, it’s a great way to get noticed!
We think you need these skills to ace Marketing Technology Analytics Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Technology Analytics Manager. Highlight your experience with digital marketing technology and data, and don’t forget to mention any relevant projects you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of how you've driven digital transformation and worked with stakeholders in the past.
Showcase Your Technical Skills:Since this role requires a strong understanding of analytics and marketing technology platforms, make sure to list your skills clearly. Mention tools like Google Analytics and any project delivery methodologies you’re familiar with.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Vertical Advantage
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing technology and analytics platforms like Google Analytics and CRM systems. Be ready to discuss how you've used these tools in past roles to drive performance and engagement.
✨Showcase Your Project Management Skills
Prepare examples of complex, multi-channel digital projects you've managed. Highlight your experience with Agile and Waterfall methodologies, and be ready to explain how you kept stakeholders informed and engaged throughout the process.
✨Communicate Clearly
Practice simplifying technical concepts for non-technical audiences. This role requires strong communication skills, so think of ways to explain your past projects and their impact in a way that anyone can understand.
✨Stay Ahead of the Curve
Demonstrate your passion for digital innovation by discussing recent trends or technologies you've been following. Show that you're proactive about learning and adapting to changes in the digital landscape, which is crucial for this fast-paced role.
