At a Glance
- Tasks: Lead brand marketing and develop innovative product strategies in a dynamic FMCG environment.
- Company: Join a leading FMCG brand known for its market-leading food products and innovative approach.
- Benefits: Enjoy flexible working hours, a competitive salary, bonuses, and great company perks.
- Other info: Opportunity to work in a hybrid model, balancing office and remote work.
- Why this job: Elevate your career with a creative role that impacts brand strategy and market execution.
- Qualifications: Experience in FMCG marketing, strong commercial acumen, and digital marketing skills required.
The predicted salary is between 60000 - 84000 £ per year.
Location - Greater London (30 mins via train from Central)
WFH / WFO - 3 days in the office, 2 at home (flexible working hours possible)
Salary - c85k + Bonus + Benefits
My client is a category leading FMCG business who are looking for an ambitious, curious, and strategic thinking Marketing Manager to join their business. As a Marketing Manager you will be responsible for developing their core business and elevating them into new categories through NPD to grow their strong portfolio of market leading products.
This is a great opportunity for a Senior Brand Manager to take a step up, or an experienced Marketing Manager to progress in their career. What is key is that the right candidate will have risen through the ranks of a leading FMCG food business and have strong, blue chip training and marketing fundamentals.
Further responsibilities include:- Leading a team of brand marketing professionals across an exciting, NPD lead range
- Creating cross channel integrated brand experiences to lead the creation, planning and execution of the businesses vision and strategy.
- Managing a 7 figure advertising budget and developing and executing a communication campaign.
- Working together with the Category and Sales team across the food service and consumer channel to lead the in market execution.
- A number of years of FMCG (ideally food) Marketing experience
- A proven track record of taking a creative idea from ideation to planning and then to full execution
- Experience managing a P+L and have strong commercial acumen
- Strong knowledge of sales tracking systems
- Proven experience in developing category and brand strategy
- Great understanding of executional marketing levers
- Digital marketing skills
- Experience in brand and multi market management
- Curious, entrepreneurial and a strategic thinker.
- Driven with a strong can-do attitude
- Able to formulate conclusions and recommendations based on data insights
This is an exciting role joining a well known FMCG business at a very interesting point in their illustrious journey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Foodie Brand
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in food brands. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing.
✨Tip Number 2
Showcase your strategic thinking skills by preparing case studies of successful marketing campaigns you've led. Be ready to discuss how you took creative ideas from concept to execution, as this will resonate well with our expectations.
✨Tip Number 3
Familiarise yourself with the latest digital marketing tools and sales tracking systems. Being able to demonstrate your proficiency in these areas during discussions can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience managing a P&L and how you've used data insights to drive marketing strategies. This is crucial for the role, so having concrete examples will help you make a strong impression.
We think you need these skills to ace Marketing Manager - Foodie Brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in FMCG marketing, particularly in food brands. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the food industry and how your background aligns with the company's vision. Mention your strategic thinking and ability to manage large budgets, as these are key aspects of the role.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. For instance, discuss how you successfully managed a P&L or led a campaign that resulted in significant sales growth.
Highlight Digital Marketing Skills:Given the importance of digital marketing in this role, ensure you mention any relevant skills or experiences. Discuss specific digital campaigns you've executed and their outcomes to showcase your expertise.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your FMCG Experience
Make sure to highlight your experience in the FMCG sector, particularly in food. Discuss specific projects where you successfully took a creative idea from ideation to execution, as this aligns with what the company is looking for.
✨Demonstrate Strategic Thinking
Prepare examples that showcase your strategic thinking abilities. Be ready to discuss how you've developed and executed marketing strategies in the past, especially those that involved managing a significant budget.
✨Emphasise Team Leadership Skills
Since the role involves leading a team of brand marketing professionals, be prepared to talk about your leadership style. Share experiences where you motivated your team and achieved successful outcomes together.
✨Be Data-Driven
The company values candidates who can draw conclusions from data insights. Bring examples of how you've used data to inform your marketing decisions and strategies, demonstrating your strong commercial acumen.
