At a Glance
- Tasks: Lead digital marketing tech projects and drive transformation for top household brands.
- Company: Leading consumer goods business with a focus on innovation and digital capability.
- Benefits: Enhanced pension scheme, generous holiday allowance, and flexible leave days.
- Other info: Opportunities for learning, development, and career progression in a dynamic setting.
- Why this job: Shape the future of marketing tech and make a real impact in a fast-paced environment.
- Qualifications: Experience in digital marketing technology and strong project management skills.
The predicted salary is between 60000 - 80000 € per year.
A leading consumer goods business is looking for an experienced Marketing Data & Automation Lead to join its digital function and play a key role in shaping the future of its marketing technology and digital capability strategy. Operating within a fast-paced, innovation-led environment, this role will focus on driving digital transformation across a portfolio of household brands, enabling marketing teams to deliver best-in-class consumer engagement and data-driven performance.
Location: Hybrid working with 2–3 days per week in a Surrey-based office.
The Role
Reporting into the Head of Digital, you will lead the strategic planning, integration and implementation of the organisation’s digital marketing technology roadmap. Acting as both Project Manager and Product Owner across key initiatives, you will partner with a wide range of internal and external stakeholders to deliver scalable digital solutions and support ambitious growth plans.
Key responsibilities include:
- Leading the digital marketing technology roadmap to enhance marketing capability and performance
- Managing and delivering key digital transformation and marketing technology projects
- Acting as Technical Product Owner for websites and digital platforms
- Supporting initiatives across customer data platforms (CDPs), CRM, D2C and website development
- Collaborating with marketing, IT, analytics and external agency partners
- Ensuring compliance across consumer data, GDPR and digital security standards
- Managing third-party vendors and agency relationships
- Supporting the development of reporting frameworks, dashboards and performance measurement tools
- Driving integration and consolidation of consumer data feeds to support CRM and eCommerce strategies
- Translating technical data and analytics into actionable commercial insights
- Keeping up to date with evolving digital technologies and identifying opportunities for innovation
What We’re Looking For
- Significant experience within digital marketing technology, data or digital operations roles
- Strong understanding of the digital ecosystem including websites, CRM, analytics, search and content platforms
- Experience managing complex, multi-channel digital projects
- Strong stakeholder management across internal teams and external partners
- Knowledge of analytics and marketing technology platforms such as Google Analytics, GTM and Search Console
- Experience with project delivery methodologies including Agile and Waterfall
- Technical understanding of web development, CMS platforms and basic HTML/CSS
- Strong analytical and problem-solving capability with the ability to turn data into actionable insight
- Experience managing budgets and third-party suppliers
- Confident communicator able to simplify technical concepts for non-technical audiences
- Comfortable operating in fast-paced, evolving environments with ambiguity and change
Enhanced pension scheme
Generous holiday allowance plus additional flexible leave days
Strong focus on learning, development and career progression
Marketing Automation Lead employer: Vertical Advantage
Join a leading consumer goods business that champions innovation and digital transformation in a dynamic work environment. With a strong focus on employee development, generous holiday allowances, and an enhanced pension scheme, this company offers a supportive culture that encourages growth and collaboration. The hybrid working model allows for flexibility while being part of a team that drives impactful marketing strategies across well-known household brands.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements in digital marketing technology. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how your experience aligns with their goals, especially around driving digital transformation and enhancing marketing capabilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Automation Lead. Highlight your experience with digital marketing technology and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital transformation and how you can contribute to our marketing technology roadmap. Keep it engaging and personal – we love a good story!
Showcase Your Technical Skills:Don’t shy away from mentioning your technical know-how! Whether it's your experience with Google Analytics or your understanding of web development, let us know how these skills can help drive our digital initiatives forward.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vertical Advantage
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing technology and data. Familiarise yourself with platforms like Google Analytics, CRM systems, and the latest trends in digital transformation. Being able to discuss these confidently will show that you're not just a candidate, but a potential leader in the field.
✨Showcase Your Project Management Skills
Prepare examples of complex, multi-channel digital projects you've managed. Be ready to explain your role as both Project Manager and Product Owner. Highlight how you collaborated with various stakeholders and delivered results, as this is crucial for the role.
✨Communicate Clearly
Practice simplifying technical concepts for non-technical audiences. This is key in a role where you'll be liaising with different teams. Use clear, concise language during your interview to demonstrate your ability to bridge the gap between tech and marketing.
✨Stay Ahead of the Curve
Research the latest innovations in digital marketing and technology. Be prepared to discuss how you can leverage these advancements to drive consumer engagement and performance. Showing that you're proactive about staying updated will impress your interviewers.
