At a Glance
- Tasks: Lead shopper marketing strategy and manage a multi-million-pound budget for a top FMCG brand.
- Company: Join a renowned international FMCG company with beloved consumer brands.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and brand passion.
- Why this job: Make a real impact on shopper marketing and influence key business decisions.
- Qualifications: Experience in FMCG marketing, strong analytical skills, and budget management.
The predicted salary is between 51750 - 63250 £ per year.
Leading International FMCG Business | Central London (2 days a week in office)
The opportunity
Our client is a well-known international FMCG company with a portfolio of much-loved consumer brands sold across grocery, convenience, health & beauty, specialist and online retail. They are looking for a commercially minded Shopper Marketing Manager to set and deliver their UK shopper marketing strategy. You’ll own a multi-million-pound shopper budget behind a UK business worth roughly £100m. You’ll turn brand and commercial plans into insight-led shopper activity that wins in store and online. This is a high-profile role with real influence over where and how the business invests. It suits someone who can move easily between strategy and hands-on delivery.
What you’ll be doing
- Strategy and planning: Own the annual UK shopper marketing strategy, the activation plan and the customer marketing calendar. Build shopper thinking into business planning from the start.
- Budget ownership: Manage the shopper, trade audit and trade allowance budgets. Set investment principles, track spend and move money from low-value activity to higher-return opportunities.
- Measuring ROI: Build and run a shopper marketing ROI framework. Review what worked, where and why, and use that to shape future investment.
- Account activation: Be the shopper marketing lead for key strategic retailers. Build account-specific plans with Sales and Category Management covering promotions, launches, seasonal events, POS, sampling and eCommerce.
- In-store execution: Lead in-store activity across the UK and manage a third-party merchandising partner, including execution standards and KPIs.
- Insight: Use Nielsen, Kantar and retailer data to understand shopper missions and behaviour, and turn that into clear commercial recommendations.
- Working across teams: Link brand, category and customer strategy. Influence Sales, Marketing, Category, eCommerce and Finance colleagues, and lead external agencies.
What you’ll bring
- Proven FMCG experience in shopper, customer or trade marketing, or a closely related commercial role
- A track record of managing significant budgets and showing what they return
- Strong commercial acumen, including NSV, margin, ROI and promotional effectiveness
- Strong numeracy and analysis skills, with confident use of Excel, Nielsen and Kantar data
- A solid understanding of UK retail and shopper behaviour
- Experience leading agencies and suppliers
- Strong stakeholder management and PowerPoint storytelling skills
- An organised, accountable and practical approach, with a real passion for brands and retail
Shopper Marketing Manager in London employer: Vertical Advantage
Join a prestigious company with over 150 years of heritage, where you can lead a motivated customer service team dedicated to delivering excellence for world-renowned wine and spirits brands. With a strong focus on employee growth and a collaborative work culture, this role offers the opportunity to make a significant impact while enjoying competitive benefits in the vibrant city of London. Experience a unique blend of tradition and modern operational excellence as you develop your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertical Advantage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertical Advantage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertical Advantage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertical Advantage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertical Advantage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertical Advantage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertical Advantage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertical Advantage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertical Advantage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
