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For Companies At a Glance
- Tasks: Drive online visibility and engagement for top household brands across major retailer websites.
- Company: Join a leading FMCG business with a strong digital presence.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Why this job: Make a real impact on brand performance and online sales in a dynamic environment.
- Qualifications: 4+ years in digital shelf management, ideally in FMCG, with strong analytical skills.
- Other info: Collaborate with cross-functional teams across Europe and enhance your marketing expertise.
The predicted salary is between 42000 - 60000 £ per year.
Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf. As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.
The Role
- Manage and optimise the company’s digital shelf programme and syndication networks.
- Develop and execute best-in-class content optimisation strategies aligned to brand identity.
- Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
- Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
- Monitor and report on key metrics using Profitero and other performance tools.
- Identify insights and recommend strategies to improve online visibility and conversion.
- Enable and upskill marketing teams to get the most from their digital shelf presence.
- Continuously improve processes and tools to streamline content creation workflows.
About You
- 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
- Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
- Hands‑on experience managing Amazon or other major retailer platforms.
- Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
- Excellent project management, analytical and stakeholder management skills.
- Comfortable working cross-functionally with UK and European teams.
Job Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing, Project Management, and Advertising
- Industries: Personal Care Product Manufacturing, Retail Health and Personal Care Products, Retail Pharmacies
Senior Digital Marketing Manager in London employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in digital marketing roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital marketing. Include case studies of successful campaigns, especially those that drove online sales growth. This will make you stand out during interviews.
✨Tip Number 3
Prepare for the interview by researching the company’s digital presence. Know their brands and how they perform online. Bring insights on how you could enhance their digital shelf strategy – this shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Senior Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: Make sure to express your enthusiasm for digital marketing and how brands perform online. We want to see that you’re genuinely excited about the role and how you can contribute to our team!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to align your experience with the job description. Highlight your skills in managing digital shelf programmes and content optimisation strategies, as these are key for us.
Be Data-Driven: Since this role involves analysing performance metrics, include specific examples of how you've used data to drive decisions in your previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Vertical Advantage
✨Know Your Digital Shelf Inside Out
Make sure you’re well-versed in the latest trends and tools related to digital shelf management. Brush up on your knowledge of platforms like Amazon, Brandbank, and Salsify, as well as key performance metrics. This will show that you’re not just familiar with the role but genuinely passionate about it.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Be ready to share specific examples of how you’ve monitored key metrics and implemented strategies that improved online visibility and conversion rates. This will demonstrate your ability to make data-driven decisions.
✨Collaboration is Key
Since the role involves working closely with cross-functional teams, think of examples where you successfully collaborated with others. Highlight your project management skills and how you’ve led projects that required input from various stakeholders. This will illustrate your ability to work effectively in a team environment.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions about their digital shelf strategy and future plans. This shows your interest in the company and helps you gauge if it’s the right fit for you. Plus, it gives you a chance to engage in a meaningful conversation.
