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- Tasks: Lead retail expansion and drive sustainable revenue growth for a top wellness brand.
- Company: Join one of the UK's fastest-growing wellness brands focused on innovation and sustainability.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape retail strategy and make a real impact in the wellness industry.
- Qualifications: Proven retail sales leadership experience, strong negotiation skills, and a passion for sustainability.
- Other info: High-impact role with excellent career advancement potential.
The predicted salary is between 43200 - 72000 £ per year.
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent. This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Sales Director (Retail Expansion)
We are currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth. You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Sales Director in London employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG and wellness sectors. A friendly message or a coffee catch-up can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Don’t be shy about reaching out directly to hiring managers or recruiters. A quick DM on LinkedIn can make you stand out from the crowd. Just be genuine and express your interest in the role!
✨Tip Number 3
Prepare for interviews by researching the company’s values and recent achievements. Show them you’re not just another candidate; you’re passionate about their mission and ready to contribute to their growth.
✨Tip Number 4
Apply through our website for a smoother process! We’ve got all the tools you need to showcase your skills and experience effectively. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in retail sales leadership and any achievements that showcase your ability to drive growth and build relationships.
Craft a Compelling Cover Letter: Your cover letter should tell your story. Explain why you're passionate about sustainability and how your skills align with the brand's values. This is your chance to show us your personality!
Showcase Your Data Skills: Since the role requires a data-driven mindset, include examples of how you've used data to inform your strategies in previous roles. We want to see your analytical side shine through!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Vertical Advantage
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission, values, and product offerings. Understand their approach to sustainability and how they differentiate themselves in the wellness market. This knowledge will help you align your answers with their goals and demonstrate your genuine interest.
✨Showcase Your Sales Strategy Skills
Prepare to discuss specific sales strategies you've implemented in previous roles, especially in retail expansion. Be ready to share examples of how you've identified key opportunities, built relationships with distributors, and exceeded revenue targets. Use data to back up your success stories.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with marketing and operations, be prepared to discuss your experience in cross-functional teams. Share examples of how you've collaborated with different departments to drive successful campaigns or improve product availability, showcasing your ability to work as a strategic link.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your strategic thinking. Inquire about their plans for international market entry or how they measure success in retail partnerships. This not only demonstrates your interest but also gives you valuable insights into their business direction.