Paid Media Director in London

0PermanentLondonRef: 0Location – London Hybrid (3 days in the Central London office, 2 from home)Most Paid Media Director roles ask you to spend a budget well. This one asks you to own the engine an entire business runs on.The client is an award-winning, fast-growing measurement and insights technology business in Central London, trusted by some of the world’s biggest brands and media groups. Their product depends on reaching real people on social and turning them into verified, high-quality survey responses, millions of them a year. Paid media is how they collect that data, and they’re hiring a Director to take full ownership of it, reporting directly to the Founder and CEO.What you’ll ownCost per interview, the core KPI. You’ll drive it across the whole journey from ad to completed survey, not just CPM and CPC, working with survey design, engineering and product to test every lever.A cross-functional test-and-learn programme. You’ll run hypotheses, tests and written learnings, then turn them into playbooks the whole team follows. The most recent cycle cut costs on one platform by nearly half.Automation and scale. With 100+ campaigns live at once, you’ll work with Product and Engineering to automate setup, audience building, optimisation and reporting, so volume grows without headcount growing alongside it.Paid media strategy, budgets and delivery across Meta, TikTok and YouTube for clients in the US and EMEA.The team. You’ll lead and develop experienced paid media specialists, run campaigns alongside them, and build out a London team as you scale.What you’ll bringEssential:Proven senior experience in paid media, performance marketing or digital acquisition, including leading and developing a teamDeep hands-on knowledge of Meta, TikTok and Google Ads, including targeting, retargeting, custom audiences and optimisationA track record of improving acquisition efficiency and commercial performanceExperience designing structured experimentation programmes with documented learningsExperience delivering process improvement or automation, and managing substantial budgetsDesirable:Background in survey acquisition, market research, influencer marketing or brand liftExperience with AI tooling, automation or platform integrationsExperience scaling an operational function in a high-growth businessWhat’s on offerGenuine autonomy to transform a business-critical function28 days’ holiday plus bank holidaysWellbeing packageHybrid working, three days a week in Central LondonThis role suits a technically credible, analytical and creative leader who sees a failed test as useful information and reaches for automation before adding headcount.