At a Glance
- Tasks: Lead digital marketing tech projects and drive transformation for top household brands.
- Company: Join a leading consumer goods business with a focus on innovation.
- Benefits: Enjoy a hybrid work model, generous holiday allowance, and enhanced pension scheme.
- Other info: Great opportunities for learning, development, and career progression.
- Why this job: Shape the future of marketing technology and make a real impact in a dynamic environment.
- Qualifications: Experience in digital marketing tech and strong project management skills required.
The predicted salary is between 60000 - 75000 £ per year.
A leading consumer goods business is looking for an experienced Marketing Data & Automation Lead to join its digital function and play a key role in shaping the future of its marketing technology and digital capability strategy. Operating within a fast-paced, innovation-led environment, this role will focus on driving digital transformation across a portfolio of household brands, enabling marketing teams to deliver best-in-class consumer engagement and data-driven performance.
Location: Hybrid working with 2–3 days per week in a Surrey-based office.
The Role
Reporting into the Head of Digital, you will lead the strategic planning, integration and implementation of the organisation’s digital marketing technology roadmap. Acting as both Project Manager and Product Owner across key initiatives, you will partner with a wide range of internal and external stakeholders to deliver scalable digital solutions and support ambitious growth plans.
Key responsibilities include:
- Leading the digital marketing technology roadmap to enhance marketing capability and performance
- Managing and delivering key digital transformation and marketing technology projects
- Acting as Technical Product Owner for websites and digital platforms
- Supporting initiatives across customer data platforms (CDPs), CRM, D2C and website development
- Collaborating with marketing, IT, analytics and external agency partners
- Ensuring compliance across consumer data, GDPR and digital security standards
- Managing third-party vendors and agency relationships
- Supporting the development of reporting frameworks, dashboards and performance measurement tools
- Driving integration and consolidation of consumer data feeds to support CRM and eCommerce strategies
- Translating technical data and analytics into actionable commercial insights
- Keeping up to date with evolving digital technologies and identifying opportunities for innovation
What We’re Looking For
- Significant experience within digital marketing technology, data or digital operations roles
- Strong understanding of the digital ecosystem including websites, CRM, analytics, search and content platforms
- Experience managing complex, multi-channel digital projects
- Strong stakeholder management across internal teams and external partners
- Knowledge of analytics and marketing technology platforms such as Google Analytics, GTM and Search Console
- Experience with project delivery methodologies including Agile and Waterfall
- Technical understanding of web development, CMS platforms and basic HTML/CSS
- Strong analytical and problem-solving capability with the ability to turn data into actionable insight
- Experience managing budgets and third-party suppliers
- Confident communicator able to simplify technical concepts for non-technical audiences
- Comfortable operating in fast-paced, evolving environments with ambiguity and change
Enhanced pension scheme
Generous holiday allowance plus additional flexible leave days
Strong focus on learning, development and career progression
Marketing Technology Analytics Manager in London employer: Vertical Advantage
Join a leading consumer goods business that champions innovation and digital transformation in a dynamic work environment. With a strong focus on employee development, you will benefit from an enhanced pension scheme, generous holiday allowance, and flexible leave days, all while collaborating with diverse teams to drive impactful marketing strategies. This hybrid role based in Surrey offers the perfect blend of professional growth and work-life balance, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology Analytics Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings that might not even be advertised.
✨Show Off Your Skills
Don’t just talk about your experience; showcase it! Create a portfolio or a personal website where you can display your projects, achievements, and any cool analytics you've worked on. This will help you stand out when you’re chatting with potential employers.
✨Ace the Interview
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how your skills can drive their goals forward. Practice common interview questions and think of examples that highlight your problem-solving abilities and technical know-how.
✨Apply Through Our Website
When you find a role that excites you, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Marketing Technology Analytics Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Technology Analytics Manager. Highlight your experience with digital marketing technology and data, and don’t forget to mention any relevant projects you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital transformation and how your skills align with our needs. Keep it engaging and personal – we want to get to know you!
Showcase Your Technical Skills:Since this role involves a lot of technical aspects, make sure to highlight your knowledge of analytics platforms like Google Analytics and your experience with project delivery methodologies. We love seeing how you can turn data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there!
How to prepare for a job interview at Vertical Advantage
✨Know Your Digital Marketing Tech
Make sure you brush up on your knowledge of digital marketing technologies, especially those mentioned in the job description like Google Analytics and CRM systems. Be ready to discuss how you've used these tools in past roles to drive performance and engagement.
✨Showcase Your Project Management Skills
Prepare examples of complex digital projects you've managed. Highlight your experience with both Agile and Waterfall methodologies, and be ready to explain how you navigated challenges and ensured successful delivery.
✨Stakeholder Management is Key
Think about times when you've collaborated with various stakeholders, both internal and external. Be prepared to share specific examples that demonstrate your ability to manage relationships and communicate effectively across different teams.
✨Turn Data into Insights
Since this role involves translating technical data into actionable insights, come equipped with examples of how you've done this in the past. Discuss any reporting frameworks or dashboards you've developed and how they impacted decision-making.
