At a Glance
- Tasks: Lead impactful advertising research projects and turn complex data into clear, actionable insights.
- Company: Fast-growing tech-led insights business at the intersection of social media, marketing, and data.
- Benefits: Competitive salary, bonus, equity, generous holiday allowance, and hybrid working.
- Other info: Mentor junior researchers and enjoy a dynamic, supportive work environment.
- Why this job: Make a real impact on advertising effectiveness and shape the future of research.
- Qualifications: 5+ years in research with strong quantitative skills and experience in ad effectiveness.
The predicted salary is between 54000 - 66000 £ per year.
55,000 - 57,500 + Bonus + Equity Permanent Ref: 0 London (3 x days Hybrid)
Do you want to know why an ad works, not just whether it worked? This is a senior, client-facing research role in a fast-growing, tech-led insights business. It suits someone who wants real influence and a visible impact.
The company sits where social media, marketing and data meet. They help well-known brands and agencies around the world understand how their advertising really lands with consumers, and then turn that insight into practical steps that improve results. The business is growing quickly and is now building out its senior insight team.
The role involves owning a portfolio of key accounts and being their trusted advisor on research, measurement and strategy. Your job is to ensure insight drives real business decisions and help shape how the company’s research offering grows. This is a senior, hands-on role with no direct reports, but you will have plenty of influence by mentoring colleagues and raising the quality of work across the team.
What you’ll do:
- Lead advertising and brand effectiveness projects end to end, from the brief to the final presentation
- Go beyond the numbers to find the “why”, and pull learnings together across projects into a bigger picture for each client
- Turn complex data into clear stories that senior, non-technical audiences can act on
- Build long-term relationships with senior client stakeholders and advise them on strategy and difficult decisions
- Design larger, ongoing research programmes and find growth opportunities with the commercial team
- Be the go-to expert on research design and methodology, both internally and with clients
- Quality-assure team outputs, mentor junior researchers and share best practice
- Help develop research tools, approaches and products as the business scales
- Work closely with sales, product, data and marketing teams
- Create case studies and content, and represent the business at industry events and on social media
What you’ll bring:
- 5+ years in research, insight or measurement, ideally from a media, marketing or agency background
- Strong quantitative research skills. Experience in ad effectiveness or brand lift research is a big plus
- A track record of earning the trust of senior stakeholders across several accounts
- A commercial mindset, with experience scoping or selling research projects
- Excellent storytelling and presentation skills, plus the confidence to challenge senior audiences
- Experience mentoring or developing others
- Comfort with pace and change in a scaling business
- A real interest in social media and digital marketing trends
What’s on offer:
- Competitive salary + bonus
- Equity in a high-growth business
- Generous holiday allowance
- Hybrid working from a London office
- Wellbeing support and regular team socials
- The chance to shape a growing research function and make a visible impact
Insights Lead | Advertising Effectiveness in London employer: Vertical Advantage
Join a prestigious company with over 150 years of heritage, where you can lead a motivated customer service team dedicated to delivering excellence for world-renowned wine and spirits brands. With a strong focus on employee growth and a collaborative work culture, this role offers the opportunity to make a significant impact while enjoying competitive benefits in the vibrant city of London. Experience a unique blend of tradition and modern operational excellence as you develop your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Lead | Advertising Effectiveness in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertical Advantage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertical Advantage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertical Advantage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertical Advantage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insights Lead | Advertising Effectiveness in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertical Advantage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertical Advantage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertical Advantage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertical Advantage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertical Advantage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
