At a Glance
- Tasks: Lead sales strategy and drive growth for health-conscious FMCG brands.
- Company: Dynamic SME in the health and wellness sector with ambitious goals.
- Benefits: Competitive daily rate, hybrid working, and opportunity to shape a growing brand.
- Other info: Collaborate with founders and senior leaders to drive commercial success.
- Why this job: Join a fast-paced environment and make a real impact on health-focused products.
- Qualifications: Proven sales leadership experience in FMCG, preferably in health and wellness.
Location - London Hybrid
Are you an experienced commercial sales leader with a passion for scaling purpose-led, health-conscious brands? We are partnering with an ambitious, high-growth SME FMCG business operating within the health and wellness space. With strong momentum, an expanding customer base, and increasing consumer demand for better-for-you products, the business is entering a pivotal growth phase and is seeking an Interim Head of Sales to help shape and accelerate the next stage of its commercial journey.
Working closely with the leadership team, you will lead the sales agenda across grocery, high street, specialist retail, and selected distributor partnerships, while developing a scalable route-to-market strategy aligned with ambitious commercial goals.
Leading a small but capable commercial team, you will bring pace, clarity, and commercial rigour to the organisation — balancing strategic thinking with day-to-day execution in a fast-moving SME environment.
- Develop and execute a clear sales strategy to accelerate growth across grocery, retail, and wholesale channels.
- Identify and unlock new commercial opportunities, partnerships, and routes to market for a growing health-conscious FMCG portfolio.
- Lead key customer relationships and commercial negotiations, including JBPs, pricing strategy, promotional planning, and margin optimisation.
- Manage and mentor a lean sales team, creating clear accountability, capability development, and high performance.
- Strengthen forecasting, pipeline management, and sales processes to support scalable growth.
- Partner closely with founders and senior leadership to shape commercial priorities and support wider business objectives.
- Bring an agile, hands-on approach to solving challenges in a growing SME environment.
We’re looking for a commercially astute and entrepreneurial sales leader with strong FMCG experience, ideally within health, wellness, food, drink, natural products, or better-for-you consumer brands.
Experience operating at Head of Sales, Commercial Lead, Controller level, or as a senior National.
Head of Sales Performance in London employer: Vertical Advantage
Join a dynamic and purpose-driven SME in the health and wellness sector, where your expertise as Head of Sales Performance will directly influence the growth trajectory of innovative, better-for-you products. With a collaborative work culture that prioritises employee development and a commitment to sustainability, you'll thrive in an environment that values agility and strategic thinking. Located in London, this role offers the unique opportunity to shape commercial strategies while working alongside passionate leaders dedicated to making a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales Performance in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and market position. We want you to walk in feeling confident and ready to show how you can drive their sales strategy forward.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your vision for scaling their sales performance clearly and concisely. We suggest rehearsing with a friend or in front of a mirror until it feels natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We’re all about making connections, so let them know you appreciate the opportunity.
We think you need these skills to ace Head of Sales Performance in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Sales Performance. Highlight your experience in FMCG and any specific achievements that showcase your ability to drive growth in health-conscious brands.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the health and wellness space and how your skills align with our ambitious goals. Be genuine and let your personality come through.
Showcase Your Leadership Style:We want to know how you lead a team! Share examples of how you've managed and mentored sales teams in the past, focusing on accountability and performance. This will help us see how you can bring clarity and pace to our organisation.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Vertical Advantage
✨Know Your Numbers
Before the interview, brush up on key sales metrics and performance indicators relevant to the FMCG sector. Be ready to discuss how you've driven growth in previous roles, including specific figures that demonstrate your impact.
✨Understand the Brand
Research the company’s health-conscious products and their market positioning. Show genuine enthusiasm for their mission and be prepared to suggest innovative strategies for scaling their sales across grocery and retail channels.
✨Showcase Leadership Skills
Prepare examples of how you've successfully led and mentored sales teams in the past. Highlight your ability to create accountability and drive high performance, as this will resonate well with their need for a capable commercial leader.
✨Be Agile and Solution-Oriented
Demonstrate your hands-on approach to problem-solving by discussing challenges you've faced in fast-paced environments. Share specific instances where you adapted strategies quickly to seize new commercial opportunities or overcome obstacles.
